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Hispanic advertising expert Liz Sarachek Blacker will be Clear Channel's Executive Vice President of Hispanic Strategy and Sales as of August 4. Blacker will be charged with developing Clear Channel's overall strategy to engage and activate the Hispanic audience across all platforms. She will focus on driving revenue in the category, working with multi-cultural agencies to create custom campaigns for advertisers that leverage Clear Channel's reach with the Hispanic community. Blacker will also work closely with Clear Channel's National Programming Platforms team to create products, content, and live events that focus on engaging and monetizing the Hispanic audience.
