Radio's Q2 '14 revenue performance was down 3 percent from the same period last year based on diminished spot activity, according to the RAB. Spot declined 5 percent, tempering gains of 13 percent and 9 percent from the off-air and digital sectors and flat network spending. Total radio revenue for the quarter, according to the RAB, was $4.53 billion.
Q2 represents the third consecutive quarter in which radio has seen double-digit growth in off-air revenue. First-half results were flat (-1 percent overall) as double-digit increases in off-air (+15 percent) and digital (+12 percent) helped offset 3 percent dips in both spot and network. RAB President and CEO Erica Farber says, "Based on pacing and industry insights, we anticipated a relatively flat-to-down Q2. While we don't forecast, a greater percentage of radio's total annual revenue historically comes through in the second half, and we're anticipating that we'll see better results by the end of this year."
Radio?s Top 10 Advertisers in Q2 were:
AT&T
Comcast XFinity
McDonald?s
T-Mobile
Verizon Wireless
GEICO
Coca-Cola Company
PepsiCo
JPMorgan Chase
Toyota Dealer Association
(8/15/2014 11:36:03 AM)
"Spot declined 5%, tempering gains of 13% and 9% from the off-air and digital sectors and flat Network spending."
Let's put that in the CORRECT phrasing, shall we?
"Digital was up 9%, as opposed to a 5% decline in spot, and was accompanied by a 13% gain in off-air revenue while network spending remains unchanged, all showing a continued shift of advertising dollars from broadcast to digital, so you'd better get your house in order if you're still relying on your transmitters."
You're welcome.
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