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Imagine if you could tell your local advertisers the details about how your listeners are moving from device to device to listen to your station? In the digital world, that's exactly what's happening. MediaPost has the details about how Facebook is now tracking campaign performance across devices from desktop to mobile screens. Facebook has rolled out cross-device reporting for ads, allowing marketers to see how people are moving among devices and across mobile apps and the Web. The company said an advertiser can view the number of customers who clicked an ad on an iPhone, but then later converted on desktop, or the number of people who saw an ad on desktop, and later converted on an Android tablet. More details from MediaPost HERE
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