8-11-14
Pivotal Research Group analyst Brian Wieser is reporting that Television advertising will grow by 2.5%, which is better than most expected. ?If national TV grew at 2% as we think it did, it means that the medium continued to gain share of ad spending, rather than lose share as many believe." First-quarter ad revenue was up 3% for national TV. There has been a general feeling in both radio and TV that ad spending has been soft in 2014, initiated by a harsh winter weather that companies were slow to recover from. Political spending toward the back of the year is expected to give most companies a boost.
