By Mike Kinosian
Managing Editor
RadioInfo
LOS ANGELES
— An analysis of mainstream urban contemporary concludes three in-depth overviews of May 2016 PPM results; previous recaps have been posted for urban-rhythmic oldies (Wednesday, 6/15) and urban AC (Thursday, 6/16).
These scoreboards are based on facilities that rank in the top 20 in any of Nielsen Audio's 48-PPM markets (6+, May 2016).
Another important parameter in addition to that particular ratings caveat is that Nielsen Audio only releases audience estimates for stations that subscribe to its services.
Owing to that reason, ratings stats in this RadioInfo mainstream urban contemporary analysis (and the two others that were posted earlier this week) are limited to stations that pay Nielsen Audio for its data.
Among these three formats, urban contemporary is practically square in the middle of urban AC and urban-rhythmic oldies in terms of May 2016 share (4.55, 6+) and May 2016 market rank (#8.53, 6+).
