PPM Data – Part Three. May 2016 ratings information has been released for Portland, Charlotte, Pittsburgh, Sacramento, San Antonio, Cincinnati, Cleveland, Salt Lake City, Las Vegas, Kansas City, Orlando, and Columbus.
Nielsen Audio's May 2016 survey period covered April 21 – May 18.
RadioInfo managing editor
Mike Kinosian (Kinosian@RadioInfo.com) provides his "Takeaways" from these 12-
PPM markets.
TWELVE TAKEAWAYS
1)
Portland – Matching the 4.0 (6+) it registered in August,
Alpha Media triple A KINK notches a full-share increase (3.0 –
4.0, 6+) to zoom from #16 to #12. Coming off a +1.2 in
March, country sibling KUPL "The Bull" delivered a +.2 in April and follows up with a +.6 in May (4.5 – 4.7 – 5.3, 6+), climbing from sixth to fifth. Prior to the +1.2 in March, "The Bull" had four consecutive monthlies without an increase that produced a combined -2.3 (5.6 – 4.8 – 3.4 – 3.4 – 3.3, 6+). It is chasing
Entercom's KWJJ, up in back-to-back sweeps for a combined +.5 (5.5 – 5.6 – 6.0, 6+); "Great Country for the Great Northwest 99.5 The Wolf" remains in third-place for the
fifth straight sweep. Finishing
fourth for the
fourth time in a row,
iHeartMedia mainstream CHR KKRZ "Z-100" is either up or flat for the sixth consecutive time for a cumulative +1.2 (4.2 – 4.4 – 4.8 – 4.9 – 5.3 – 5.3 – 5.4, 6+). In addition to being #1 for the
23rd time in the last
25 ratings periods, adult contemporary cluster-mate KKCW "K-103" dials up a one-tenth gain to 8.7 (6+), thus ending four straight sweeps without an increase (21.4 – 9.5 – 8.8 – 8.6 – 8.6, 6+). Moreover, "K-103" widens its (6+) lead by one full-share over runner-up KOPB from 1.3 in April to 2.3 in May as
Oregon Public Broadcasting's KOPB is a combined
-1.6 in April and May (8.0 – 7.3 – 6.4, 6+). Rewinding to the "Holiday" 2015 report, "K-103" enjoyed a
16.1 lead over KOPB (21.4 versus 5.3, 6+). In advance of the January sweep, KOPB had been down or flat the previous four monthlies (6.7 – 6.4 – 6.0 – 6.0 – 5.3, 6+). Despite being either up or flat for the fifth time in a row (2.8 – 3.0 – 3.2 – 3.5 – 3.5 – 3.6, 6+),
Salem Media Group regional Mexican KRYP actually slips from a three-way logjam at #12 to #14, which is where it was in March.
2)
Charlotte – As usual, country is a dominant ratings theme in Charlotte – but it is only
part of May's headline. A new #1 ends the
four-month run by
Beasley Media Group-owned WSOC "Country's Greatest Hits," which is off by four-tenths (7.0 – 6.6, 6+) and drops to third. Given that cross-town challenger –
iHeartMedia's WKKT – trots out a robust +1.1 (5.9 – 7.0, 6+), one would think "The Kat" is succeeding WSOC. The new penthouse occupant though is
actually WKKT's classic rock sibling WRFX "The Fox," which
also improves by +1.1 (6.0 – 7.1, 6+) and eases into #1 from the runner-up slot. Owing to a +.3 in
April, "The Kat" curtailed seven consecutive trends without an increase that yielded a cumulative
-4.2 (9.8 – 9.6 – 8.8 – 8.5 – 5.9 – 5.7 – 5.6, 6+). After holding down third-place the past five sweeps, "The Kat" climbs to second. This marks the fifth consecutive gain for WLNK "The Link" for a +1.7 (3.6 – 3.7 – 4.3 – 4.6 – 5.2 – 5.3, 6+), yet the
Greater Media hot AC-talk hybrid has to settle for backward move of #4 to #5. Even though it remains at #9, Beasley Media Group urban contemporary WPEG "Power 98" boasts a +.8 to 4.7 (6+), applying the brakes to five straight sweeps without an increase that resulted in a combined -1.6 (5.5 – 5.4 – 5.1 – 4.6 – 4.2 – 3.9, 6+). Also registering an increase of eight-tenths (and inching up from fifth to fourth) is urban AC sibling WBAV (5.9, 6+), which has been in 5.1 – 5.9 range the past 10 ratings periods. Adding one-half share,
Radio One gospel WPZS "Praise 100.9" elevates from #13 to #15. Conversely,
Davidson College-owned WDAV "Classical Public Radio" sputters by seven-tenths to 2.3 (6+) and slips from #13 to #16; "Classical Public Radio" had been up or flat the past three sweeps (2.2 – 2.6 – 3.0 – 3.0 (6+).
3)
Pittsburgh – On the heels of a one-half share gain this time last month,
iHeartMedia alternative WXDX
doubles it to
advance from eighth to seventh (4.1 – 4.6 – 5.6,
+1.0, 6+). It is the highest 6+-share for "The X @ 105.9" in more than four years (6.2, April 2012). After logging a +1.1 in April,
CBS Radio's KDKA-FM "The Fan" piles on an additional nine-tenths (4.8 – 5.9 – 6.8, 6+) as the
Pittsburgh Pirates' flagship climbs from sixth to fifth; 6.8 is the highest 6+-stat for "The Fan" since October's
10.1. The rollercoaster ride for co-owned country WDSY "Y-108" continues. Owing to
April's
-.8 (after a
+.9 in March), "Y-108" had its consecutive string of progressive trends ended at three (3.9 – 4.5 – 4.9 – 5.8 – 5.0, 6+), but "Pittsburgh's Country" hauls out a
+.7 to 5.7 (6+) and progresses from seventh to sixth; 5.8 in March was the highest 6+-share for "Y-108" since September 2014 (6.0). Elsewhere in the format, while unchanged at #10, iHeartMedia's WPGB "Big 104.7 #1 for New Country" is without a decrease for the seventh successive sweep (2.5 – 2.5 – 2.6 – 2.7 – 3.2 – 3.9 – 3.9 – 4.3, 6+). Having put together a successive trio of increases yielding a combined
three full-shares (7.9 – 9.5 – 10.7 – 10.9, 6+), classic hits-oldies sibling WWSW "3WS" sputters by seven-tenths to 10.2 (6+), but is #1 for the fourth successive ratings period. "3WS" was
+5.8 in "Holiday" 2015, halting four straight decreases for a combined
-2.4 (10.8 – 10.1 – 9.3 – 8.9 – 8.4, 6+). In January, it regressed by
-6.3 (14.2 – 7.9, 6+); rebounded with a
+1.6 in February; and tacked on another
+1.2 in March (9.5 – 10.7, 6+). Off for the fourth straight time for a combined -3.9 (8.8 – 8.2 – 6.9 – 6.0 – 4.9, 6+), CBS Radio talker KDKA-AM spirals from fifth to eighth. KDKA-AM followed a -1.8 in "Holiday" 2015 with a +2.2 in January 2016.
4)
Sacramento – Flashing a +.9 to duplicate the 3.3 (6+) it registered in September,
iHeartMedia's KBEB "B-92.5 #1 For
New Country" jumps from #16 to #12. As far as the market's other country facilities are concerned,
CBS Radio's KNCI "New Country 105.1" is off two-tenths to 4.3 (sixth to seventh, 6+), while
Entravision-owned KNTY "101.9 The Wolf" is flat at 2.2 and unchanged at #17. On top for the fourth straight ratings period,
Entercom classic rocker KSEG "The Eagle" falters by
eight-tenths to 9.8 (6+), therefore witnessing an end to three consecutive increases (8.9 – 9.0 – 9.5 – 10.6, 6+) that netted a combined +1.7. Prior to the April 2016 sweep (when "The Eagle" soared to
10.6, 6+), the only other instances of a Sacramento outlet achieving double-digits (6+) were CBS Radio adult contemporary KYMX "Mix 96" (
11.7) and KSEG (
10.0). Aforementioned KYMX "Mix 96" (6.5 – 6.6, +.1, 6+) holds down the #3 slot for the fourth consecutive sweep, while co-owned hot AC KZZO "Now 100.5" is without an increase for the third successive time (5.0 – 5.0 – 4.9 – 4.6, 6+), dipping from fourth to fifth. While the net increase is three tenths,
Capital Public Radio classical KXPR (#21) is nonetheless without a decrease for the fifth time in a row (.9 – .9 – .9 – 1.0 – 1.0 – 1.2, 6+).
5)
San Antonio – It has certainly been an up-and-down past few sweeps for
Cox Media Group classic rocker KTKX. After dialing
up a
+.8 in March, "The Eagle 106.7" regressed by
-.9 in April, but in May, it recaptures April's loss in its entirety (3.9 – 4.7 – 3.8, 4.7, 6+) and is back in the top ten (
+.9, #11 to #8). A combined
+2.4 since December (nearly twice its December 2015 6+-stat),
Alpha Media adult hits KJXK notches its sixth straight increase (2.6 – 2.7 – 3.1 – 3.8 – 4.1 – 4.4 – 5.0, 6+). San Antonio's version of "Jack" leaps from ninth to a fifth-place tie. Moreover, it is the strongest
6+-performance for "Jack" in nearly four years (5.3, August 2012). In addition to "Jack," also improving by six-tenths and bumping up from #13 to #11 (4.2, 6+) is
iHeartMedia CHR KXXM "Mix 96.1," which halts a three-month slide (4.5 – 4.4 – 3.7 – 3.6, 6+). Country rivals KCYY and KAJA again finish back-to-back and they improve their April rankers. Specifically, Cox Media Group's "Y-00" improves by one-half share to 6.3 (third to second, 6+), while iHeartMedia's "KJ-97" is right behind although down three-tenths to 5.4 (6+); even so, "KJ-97" manages to move from fourth to third. The two format foes are typically within close 6+-share/rank proximity but "Y-100" has won 13 of the last 14 head-to-head battles. After being up or flat in four consecutive sweeps (7.8 – 8.4 – 9.0 – 9.0 – 9.1, 6+), Cox Media Group classic hits-oldies KONO-FM falters by seven-tenths to 8.4 (6+), but is #1 for the fifth straight sweep. Before dropping from first to second in the "Holiday" 2015 report, KONO-FM was #1 in 17 of the previous 22 sweeps. The 9.1 it registered in April is the loftiest 6+-share for "San Antonio's Greatest Hits" in more than six years (9.2, March 2010). Having declined by one-half share in April,
Univision regional Mexican KROM "Que Buena 92.9" regresses further – this time by a whopping -1.1 (6.7 – 6.2 – 5.1, 6+), skidding from second to fourth. Back in March, "Que Buena" put up a massive +2.0 (6+), crossing the six-share threshold for the first time since December 2012. Following an April gain of eight-tenths, rhythmic CHR cluster-mate KBBT "The Beat" (unchanged at #5) relinquishes more than half of it (4.7 – 5.5 – 5.0,
-.5, 6+). Cluster-mate KXTN is on a rollercoaster ride that has taken it from a
-.5 to March to a
+1.2 in April and now a
-.6 in May (3.8 – 3.3 – 4.5 – 3.9, 6+) as "Tejano & Proud" spirals out of the top ten (#8 to #12). As is the case with KXTN, Alpha Media regional Mexican KSAH-FM drops six-tenths (2.2 – 1.6, 6+), plummeting from #15 to #20.
6)
Cincinnati – Owing to an April loss of two-tenths (to 9.4, 6+),
Cumulus Media classic hits-oldies facility WGRR had its string
of consecutive increases halted at three (6.8 – 8.5 – 8.8 – 9.6, 6+). Roaring back though, "103.5 WGRR" hangs out a +.9 to 10.3, thus joining WLW, WRRM, and WUBE as the only Cincinnati stations in the
PPM-era to boast double-digits (6+). While unchanged at #5, co-owned (and just-referenced) adult contemporary WRRM "Warm 98" gains
two-tenths to 5.4 (6+) to apply the brakes to four successive declines that resulted in a combined -6.7 (11.9 – 7.2 – 6.3 – 6.1 – 5.2, 6+). WGRR is seven-tenths behind aforementioned
iHeartMedia talker – and
Cincinnati Reds flagship – WLW, which declines by seven-tenths 11.7 – 11.0 (6+). Nonetheless, "The Big One" is in double-digits (6+) for the
28th successive sweep and at #1 for the fifth time in a row; WLW was +1.6 in April. After registering four straight
increases (10.1 – 10.2 – 10.7 – 11.3 – 11.7, 6+), WLW was -1.3 in February and -.3 in March. A gain of seven-tenths to 5.1- its best 6+ share since last August (also 5.1) – enables co-owned CHR WKFS "Kiss 107" to advance from seventh to sixth. Returning to the top ten (#11 to #10), talk sibling WKRC adds one-half share (3.5 – 4.0, 6+). At the same time,
Radio One urban contemporary WIZF "101.1 The WIZ" declines by seven-tenths (3.8 – 3.1, 6+) and
exits the top ten (#10 to #12). One of two streaks is snapped for
Hubbard Broadcasting hot AC WKRQ and the other continues: While "Q-102" holds the #4 spot for the ninth straight time, a -.6 halts four straight positive trends that yielded a combined +1.9 (6.2 – 7.0 – 7.5 – 7.8 – 8.1, 6+). Until a +.8 in January, "Q-102" was without a gain in the previous four sweeps (7.2 – 6.8 – 6.8 – 6.7 – 6.2, 6+). Four consecutive negative trends by country cluster-mate WUBE for a combined -3.6 (9.5 – 9.3 – 8.5 – 7.3 – 5.9, 6+) concluded in January when "B-105" posted a +.2. WUBE multiplied that gain by
nine in February; tacked on two-tenths in March; and delivered a +.5 in April (6.1 – 7.9 – 8.1 – 8.6, 6+). This string breaks at three though as "B-105" (steady at #3) is off two-tenths to 8.4 (6+). Public classical WGUC has its fourth straight negative trend (3.3 – 3.2 – 2.9 – 2.2 – 19, 6+) but remains at #16.
7)
Cleveland – Off by eight-tenths in April,
CBS Radio sports outlet WKRK "92.3 The Fan" regains all of it and one-tenth for
good measure (4.1,
+.9, 6+) remaining at #12. The increase puts an end to three straight losses for "The Fan" which was -1.7 since January (4.9 – 4.0 – 4.0 – 3.2, 6+). Never higher than 1.3 (6+), or lower than .6 (6+) in the last 26 sweeps,
Ideastream classical WCLV trots out a +.8 (.9 – 1.7) to climb from #15 to #14. Co-owned WCPN though regresses
by seven-tenths (3.2 – 2.5, 6+) and dips from #12 to #13. Holding the top spot for the fifth successive sweep, WMJI "Cleveland's Greatest Hits" notches a two-tenths gain (10.7 – 10.9, 6+). By posting a +.4 in April, it halted three consecutive downward trends (12.3 – 11.5 – 10.6 – 10.3 – 10.7, 6+); WMJI was #1 for eight straight months before giving way in "Holiday" 2015. Co-owned CHR WAKS "96.5 Kiss FM," which had not had a decrease in the past seven sweeps (4.5 – 4.5 – 4.5 – 4.6 – 4.6 – 4.9 – 4.9 – 5.1, 6+), regresses by one-half share to 4.6 (6+) and exits the top ten (#10 to #11). Also in that iHeartMedia cluster, WGAR's four straight gains generated a combined +2.3 (5.1 – 5.7 – 6.3 – 6.5 – 7.4, 6+), but the country outlet drops two-tenths in May to 7.2 (6+); it, however, remains at #4.
8)
Salt Lake City – A gain of eight-tenths (3.7 – 4.5, 6+) enables
iHeartMedia's KAAZ "Rock 106.7" to crack the top ten (#11 to
#10). The last time KAAZ reached the four-share level was nearly two years ago (4.0, July 2014); "Rock 106.7" was up by one-half share in April. Enjoying an improvement of seven-tenths (3.2 – 3.9, 6+),
Broadway Media's KXRK "X-96 Utah's Original Alternative" climbs from #13 to #12. A six-tenths gain by
Capital Broadcasting hot AC KBZN "Now 97.9 Today's Best Music" (6.6, 6+), coupled with a full-share decline by
Bonneville talk
outlet KSL results in "Now" vaulting from third to first and KSL drifting from first to fifth. The +.6 ends three straight downtrends for "Now" (6.8 – 6.7 – 6.5 – 6.0, 6+), while this is the fourth straight survey period that KSL has been down or flat for a combined -1.4 (6. 9 – 6.9 – 6.5 – 6.5 – 5.5, 6+). "Now" recorded a +1.1 in January to stop seven consecutive down or flat sweeps (8.1 – 7.8 – 7.6 – 7.3 – 7.0 – 6.8 – 6.6 – 5.7, 6+). In addition to "Now," Broadway Media's KUDD "Mix 105.1 – All The Hits" (4.0 – 4.6, tenth to eighth, 6+); rhythmic CHR KUUU "U-92" (#18 to #16, 6+); and public KRCL (.8 – 1.4, #26 to #23, 6+) also hang out gains of six-tenths. Bouncing back from a -.7 in March, "Mix" was +.8 in April. This is the third straight up-trend for "U-92" (1.7 – 1.9 – 2.2 – 2.8, 6+); KRCL is rebounding from April's -.5. Within 2.2 – 2.8 (6+) range the past eight sweeps,
Brigham Young University classical KBYU slumps by a lofty -1.1 (2.7 – 1.6, 6+) and freefalls from the top 20 (#16 to #22). Replicating April's -.7 is iHeartMedia CHR KZHT (7.1 – 6.4 – 5.7, 6+). "Salt Lake's #1 Hit Music Station" remains in the runner-up slot, but is now tied there with
Bonneville classic hits-oldies and adult contemporary siblings KRSP "103.5 The Arrow" (-.3, 6+) and KSFI "FM 100.3" (+.4, 6+). Prior to April and May's combined -1.7, KZHT had three straight progressive trends (4.7 – 5.1 – 6.7 – 7.1, 6+) and best 6+-performance since last August (7.5).
9)
Las Vegas – After posting a gain of nine-tenths in April,
Lotus-owned KOMP "92.3 The Rock Station" actually outdoes
that accomplishment with a +1.1 (2.8 – 3.7 – 4.8, 6+), jumping from tenth to fifth. "The Rock Station" was locked on 2.8 (6+) in February and March. The last time KOMP reached the four-share level (6+) was August 2013 (4.3). In April,
iHeartMedia adult contemporary KSNE picked up four-tenths to put an end to three
straight declines which resulted in an approximately 55% erosion of its 6+-share (15.7 – 7.8 – 7.2 – 7.1, 6+). "Sunny 106.5" adds six-tenths in May (7.5 – 8.1, 6+) and is #1 for the
21st straight time. Aided by a one-half share increase (3.4 – 3.9, 6+), cluster-mate KWNR "New Country 95.5 The Bull" enters the top ten (#12 to #10) and has its best 6+share since November's 4.4. Flat at 6.1 (6+),
Beasley Media Group's classic hits-oldies KKLZ is in the runner-up slot for the fifth successive sweep. Declining by seven-tenths each are
CBS Radio-owned KLUC "Las Vegas' #1 Hit Music Station" (4.4, fifth to eighth, 6+) and iHeartMedia CHR KPLV "93.1 The Party" (1.6, #18 to #19, 6+)."Las Vegas' #1 Hit Music Station" regressed by six-tenths in March, but was up one-half share in April. May's loss by "The Party" curtails six successive monthlies without a decrease for a cumulative +.8 (1.5 – 1.6 – 1.6 – 1.7 – 2.3 – 2.3 – 2.3, 6+); 2.3 (in February, March,
and April) represents the best 6+-stat for "The Party" since last July (2.8). In the market's hot AC contest, CBS Radio-owned KMXB "Mix" is flat at 5.4 (third to fourth, 6+), while Beasley Media Group's KVGS "Star 107.9" falters by one-half share (3.2 – 2.7, 6+) to move from #13 to #14.
10)
Kansas City – There is plenty of movement among Kansas City's three FM country facilities. For openers,
Entercom's
WDAF "106.5 The Wolf" trots out an impressive +1.1 (3.1 – 4.2, 6+) to leap from #16 to #12, while – with a one-half share gain (4.1, unchanged at #13, 6+) –
Steel City Media-owned KBEQ "Q-104 #1 for New Country" puts an end to three straight down or flat trends (4.4 – 4.4 – 4.1 – 3.6, 6+). On the downside though, co-owned KFKF "Country 94.1" regresses by six-tenths (4.3 – 3.7, 6+) and plummets from
the top ten (#8 to #15). It is the lowest 6+-share for "Country 94.1" since August (3.6). In the sports tussle,
Entercom's KCSP "610 Sports" follows up April's whopping +1.4 with a +.9 (2.4 – 3.8 – 4.7, 6+) as the
Kansas City Royals flagship marches from tenth to seventh; it finished at #19 in March. On the other hand,
Union Broadcasting's WHB "Sports Radio 810" surrenders eight-tenths (2.9 – 2.1, 6+) but remains at #18. Registering a 6+-share between 3.1 – 3.8 the past six sweeps,
Cumulus Media adult hits KCJK improves by nine-tenths to 4.5 (6+) with Kansas City's version of "Jack" ironically progressing from a
three-way tie at #13 to a
three-way deadlock at #8. Locked on 3.6 (6+) in March and April, CHR sibling KCHZ "95.7 The Vibe All The Hits" busts out a one-half share increase to 4.1 (where it was in February) and is steady at #13. Notching increases of six-tenths each are Entercom talker KMBZ-FM (3.8 – 4.4, #10 to #11, 6+) and public contemporary Christian KJNW "Life 88.5" (1.2 – 1.8, #20 to #19, 6+). Adding four-tenths to April's +.5 pushes Cumulus Media classic rock KCFX "The Fox" from second to first, where it trades places with Entercom hot AC KZPT "99.7 The Point" (6.9 – 6.2, -.7, 6+). KZPT (now at #2) had been on top in February, March, and April; 6.9 was the most potent 6+-share for "The Point" since March 2015 (6.9 as well). Following four successive sweeps without a decrease for a net gain of one full-share (4.4 – 4.8 – 5.2 – 5.2 – 5.4, 6+), Cumulus Media urban AC KMJK "Magic 107.3" sputters by nine-tenths to 4.5 (6+) and tumbles from fourth to eighth.
11)
Orlando – As was the case in April,
iHeartMedia Orlando boasts a one-two-three (6+) finish, but there are changes at #1
and #2. Powered by a gain of six tenths (9.0 – 9.6, 6+) adult contemporary WMGF "Magic 107.7" progresses from second to first, while Spanish tropical WRUM "Rumba" (9.8 – 9.4, 6+) segues from first (where it had been the past four sweeps) to second. Despite a +.6 (8.0 – 8.6, 6+), co-owned CHR WXXL "XL-106.7" remains in third-place. "Magic"
and "XL-106.7" were each up seven tenths in April (6+) and now they both improve by six-tenths. In the last nine sweeps, "Magic" is trending
+.5 (October);
-1.0 (November);
+1.6 (December);
+5.2 ("Holiday" 2015);
-4.7 (January);
-1.2 (February);
+1.3 (March);
+.7 (April); and now
+.6 (May). Down a combined -1.4 in consecutive monthlies (6.2 – 5.0 – 4.8, 6+),
Cox Media Group urban AC WCFB "Star 94.5" rebounds with a +.6 to 5.4 (6+) and remains at #7. "Rumba" format rival –
Entravision's WNUE "Salsa 98.1" – displays a one-half share gain (1.6 – 2.1, 6+) and cruises from #17 to #14. In the spoken-word arena, Cox Media Group's WDBO-FM (3.6, ninth to tenth, 6+) and public WMFE (2.5 – 2.0, #14 to #15, 6+) are each off by one-half share. WDBO-FM had been without a decrease the past four monthlies (3.4 – 3.8 – 3.9 – 4.1 – 4.1, 6+). This is the lowest 6+-share for
Community Communications' WMFE since last June (also 2.0). Also eroding by one-half share each are Cox Media Group's WMMO (7.6 – 7.1, fourth to fifth, 6+) and iHeartMedia's WTKS-HD2 (1.8 – 1.3, #15 to #17, 6+). WMMO was +1.1 (6+) in April and had its most potent 6+-showing in almost six years (7.6, August 2010). After four straight gains for an overall +2.2 (5.4 – 6.4 – 6.8 – 7.5 – 7.6, 6+),
CBS Radio hot AC WOMX drops two-tenths to 7.4 (6+) but "Mix 105.1" is unchanged at #4; April's 7.6 is its most potent 6+-share since May 2013 (8.6). Notwithstanding that it is down for the fourth straight time with a net loss of -2.4 (6.0 – 5.4 – 5.3 – 4.0 – 3.6, 6+), iHeartMedia's WJRR "Orlando's Rock Station" manages to climb from #11 to a tie (with WDBO-FM) at #10.
12)
Columbus – Despite a full-share increase (4.5 – 5.5, 6+),
Saga Communications' classic rock WLVQ remains in fifth-
place; "Q-FM 96" was at 5.5 (6+) in December as well. Jumping from #14 to #11, adult hits cluster-mate WNND "Rewind Columbus' Greatest Hits" turns in its fifth successive progressive trend (1.4 – 1.5 – 1.8 – 1.9 – 2.3 – 3.0, 6+). Dating back to the
"Holiday" 2015 report, "Rewind" has more than doubled its 6+-share for a cumulative +1.6. Not only does
iHeartMedia's WCOL repeat at #1 and notch double-digits (6+) for the fifth successive sweep, the country outlet chalks up an impressive +.9 just as it did in April (10.5 – 11.4 – 12.3, 6+). Turning in gains of one-half share each are iHeartMedia CHR WNCI "97.9 Columbus' Hit Music" (11.0, 6+); classic hits-oldies-turned adult hits sibling WODC "The Bus – We Play Anything" (4.8, 6+); and
Radio One rhythmic CHR WCKX "Power 107.5" (4.3, 6+). They are unchanged at #2, #6, and #9, respectively. While it remained (and remains) in double-figures (6+), "Columbus' Hit Music" was off or flat the past three sweeps (12.2 – 11.1 – 11.1 – 10.5, 6+). This is the fourth straight improvement for "The Bus" for a net +1.3 (3.5 – 3.8 – 3.9 – 4.3 – 4.8, 6+). Prior to reaching 4.3 (6+) in May, "Power" was in 3.0 – 3.8 range (6+) the previous nine ratings periods. Stumbling by seven-tenths each are iHeartMedia talker WTVN (flat at #4, 6+) and
River Radio Ministries contemporary Christian WCVO "Uplifting & Encouraging 104.9 The River" (#11 to #13, 6+). This is the third straight dip for both WTVN (7.3 – 6.5 – 6.2 – 5.5, 6+)
and "The River" (4.4 – 3.6 – 3.3 – 2.6, 6+). Down three-tenths to .5, Radio One gospel WJYD "Joy 107.1" sees its consecutive string of monthlies without a decrease end at four (.5 – .5 – .5 – .6 – .8 (6+) but it perseveres at #17.
