Superadio Launches SupeRadio Latino Network

10-10-13
New products will include Parody Services, Spot Production Services, Voice Tracking Services, and Music Libraries; and syndicated shows such as ?Las 20 con Kolo (Weekend Programming),? ?Hablando Inmigracion con el Abogadp JA Garcia? (an immigration daily show), and others. SupeRadio Latino also will launch three 24/7 radio networks including ?Tekila Radio? (Regional Mexican Network targeting Hispanic Men 18-34), ?Max Radio? (Latin Pop/Hurban Network targeting Hispanic Adults 18-34), and ?Pescador Radio? (Spanish Christian Hits Network targeting Hispanic Adults 25-49).

Jesse Rios will be the EVP/GM of the new division of the company. Rios said, "Superadio, has a sterling reputation for being honest and sincere, which is really important to me on a personal and professional level. They are known far and wide as being a great company, and can always be depended upon to deliver a quality product. Superadio really cares about their audiences, and their broadcasting philosophy to be the best will catapult SupeRadio Latino Networks to becoming one of the top Networks in Spanish radio today. I look forward to being a member of this cutting-edge team.?  

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Media Latino Launches "Caliente Radio Network."

11-16-2012

Hispanic Radio Network, Media Latino Communications, has launched a new radio network called Caliente Radio Network. It will feature the Tropical Format and target Hispanic adults 18-34. General Manager of MLC Jesse Rios says, ?We have labored diligently in getting all the right pieces in place, to provide the best product possible. And the beauty of it is, that after all our hard work, it sounds simply amazing, while appearing to be effortless and flawless. The Tropical format is an important part of Hispanic radio today, and the unique sound of Caliente Radio Network will attract listeners far and wide."

For more information about MLC, contact Jesse Rios at (818) 649-8405 or visit http://www.medialatinocom.com/

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Entravision Uses Facebook, Scores Big With Latino Rock Concert in L.A.

11-1-2012

One reason Entravision had a big 3rd quarter (see story below) was one of the company's most successful annual events. Entravision hosts one of the largest Latin music events in the United States. This year was the 14th year the concert was held and the first year the company incorporated Facebook in its strategy to sell tickets, according to Entravision CEO Walter Ulloa. It was also a record year for national sponsorships at the show which featured the most popular Latin Rock bands in the format who played to over 13,000 fans for over 6 hours at the Staples Center in Los Angeles.

Entravision incorporated its Facebook page by asking listeners to "like" them on the Social Media site. Listeners would then receive a pre-sale code for tickets to the show. Entravision sold half its tickets to the Staples Center concert via this Facebook promotion. The event was completely sold out in 6 hours. Major sponsorships were sold to Budweiser, McDonalds, AT&T and Toyota. Ulloa says it was a record year for sponsorships.

This year 12 million Latinos will vote according to Ulloa. That is a 25% increase in the total from 2008. In 2012 Entravision expects to generate $16 million in political advertising (including its Television properties), an increase of 107% from four years ago. Ulloa believes the Latino population may very well decide who sits in the White House when it's all said and done next week. The company has properties in Nevada, Colorado, Florida and Virginia. All are considered very important states in this election.

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