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Friday, December 23, 2011
Thursday, December 22, 2011
LEGAL - Lowest Unit Rate and Internet Streaming
By Francisco R. Montero
As we enter into the political season, radio stations are being bombarded with reminders about the FCC?s political broadcasting rules and the lowest unit rate(?LUR?) requirements for spots sold to qualified political candidates. As many of you already know LUR means that stations must provide all political candidates (federal, state and local) with the LUR for the advertising that such candidates purchase within a statutorily specified pre-election window. We wanted to make sure you also knew the online rules in case you are streaming your station.
The LUR windows are: (a) 45 days before a primary election, and (b) 60 days before a general election. In general terms, the LUR is the lowest rate of the station for a particular class and amount of time during a particular period. Thus, the LUR allows candidates the benefit of the lowest rates, including all discounts, offered to the station?s most favored commercial advertisers for the same class and amount of time for the same period as that purchased by the candidate. Only candidate ads are entitled to receive LUR, and federal candidates must provide the ?stand by your ad? certification in order to be entitled to receive the LUR.
A spot class is one that has particular rights and characteristics, such as morning drive versus afternoon drive. But the treatment of package rates under the LUR requirements can be very complicated. For Federal candidates, who cannot be turned down by a station (unlike state and local candidates) stations must break up packages to determine if the spots in that package affect the LUR.
However, increasingly, as radio stations are streaming content on the internet, there has been some confusion as to how the LUR requirements apply to spots streamed over the internet. First, you should know that the LUR requirement does not apply to internet-only advertising time. However, broadcasters operating websites should be careful to distinguish sales of internet-only advertising time from sales of over-the-air advertising time, especially if an advertising package includes broadcast spots as well as internet-only advertising, such as providing banner ads to over-the-air advertisers who purchase a certain advertising package.
Such packages may impose obligations on a station with respect to political advertising sales and the value of the internet component may impact the station's LUR. If a station offers a combined package of broadcast and internet advertising, LUR rules will apply. Also, remember that the equal time requirements apply so if the station sells a package with broadcast spot time and internet spots to one candidate, then the same should be made available to competing candidates for the same office. In short, be careful when selling combined broadcast and internet advertising packages and be aware of how such bundling may impact the LUR and your bottom-line.
Francisco R. Montero is a an attorney with Fletcher, Heald & Hildreth, P.L.C. in Arlington, VA and can be reached by e-mail montero@fhhlaw.com
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Syndicated Talker Jerry Doyle Endorses Paul
Republican Ron Paul is attempting to milk this endorsement as much as he can as the Iowa vote inches closer. He's even sent out a press release about it. The release says ?In many areas of the country including in some key early voting states, Jerry Doyle is a household name, discussing current events but also energizing and entertaining audiences. We appreciate the support Jerry Doyle gives Ron Paul as it contributes to the likelihood of a strong showing in the first few voting contests where Ron Paul is competitive."
WQKL Collects 203 Tons of Food For Hungry
WQKL is in Ann Arbor Michigan where PD Chris Ammel lets us know that in only five days his team collected 203 tons of food for the local food bank, despite a challenging economy. "Volunteers and radio personalities braved long hours, and at times, frigid weather outside Kroger to collect food and donations for the Food Gatherers? food rescue and food bank program."
President and CEO of Food Gatherers Eileen Spring said, "This generous support allows Food Gatherers to meet the urgent and pressing demand for food in our own community. On behalf of all the people seeking food assistance this year, we are so grateful to ann arbor?s 107one, Kroger and the citizens of Washtenaw County for making a real difference in our community. When we needed you most, you rose to the challenge." Food Gatherers is Washtenaw County?s food bank and food rescue program. Since its inception in 1988, Food Gatherers has distributed more than 39 million pounds of food for the community.
Congratulate PD Chris Ammel for the efforts of his team at Chris.Ammel@cumulus.com
Is your station doing something special to help the community?
Tell us all about it. Send details (and photos) to edryan@radioink.com
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HOT 97 NY Donates Hundreds of Toys to Kids
12-20-2011
The HOT 97 Hip-Hop Has Heart Foundation has gone on another giving spree donating hundreds of toys to three local organizations; Harlem Hospital, Emergency Rights and Area 145 Daycare. For their 5th consecutive year, HOT 97?s Hip-Hop Has Heart Foundation join hand-in-hand with its celebrity DJ?s to give children a reason to look forward to the season.
HOT 97?s Angie Martinez and L Boogs, dropped off the toys to Harlem Hospital?s Children?s Christmas Celebration. HOT 97?s DJ C-Lo will took to the streets handing out toys in the Bronx for Emergency Rights? 9th Annual Toy Drive. And, HOT 97?s Peter Rosenberg and J Medina made the final stop at Area 145 Daycare in Harlem?s Annual Holiday Party.
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Townsquare Tear Jerker in Buffalo
12-20-11
Every year WBLK-FM in Buffalo teams with the Child & Family Services. First names and Christmas toy wishes of up to 15 local children who may not receive anything on Dec 25th are chosen. WBLK then turns to listeners and asks them to donate a gift, (or complete the child's wish). WBLK then produced a special ?Christmas for Kids? party at the Child & Family Services building.
WBLK provided Santa helpers, music and refreshments and the listeners who donated gifts were invited to join WBLK at the party to view the presentation of gifts to each child. The kids range from 20 months to 12 years old and all have been a ward of the state or neglected in some way. The mission is to bring awareness to the growing plight of children who need a permanent home through adoption and or foster care. On Dec 17th at least for a few hours, a child?s sadness was replaced with the tears of joy with the 93.7 WBLK Christmas for Kids outreach program.
(12/20/2011 9:13:43 AM)
This is what old fashion radio is all about!
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SOCIAL - 7 Tools For Managing Social Media
12-20-2011
by Loyd Ford
If only you had more time, right? Social media can be time consuming. As you begin to look at your plans for 2012, consider these seven potential tools for getting more out of your social media with less time. Screenr.com gives you opportunity to record ?screencast.? You can put your screencast on Facebook, Twitter, YouTube and it will even pop on your listeners? iPhone. And it?s free.
Sproutsocial.com promises to super-charge your social media efforts. It offers opportunities for you to check on how your competitors are moving forward. Cinchcast.com allows you to record and share audio messages with your followers. You can push these messages directly to your Facebook status or Twitter stream.
Dlvr.it allows you to post your content on all social networking sites instantly. You can control the content being published on different networking sites. Schedule the posts, track the results. Posterous.com allows you to share more, work less and update all your content via email. Post anything from photos to videos. Used correctly, it allows you to reduce the social media overload.
TwentyFeet.com allows you to aggregate all your stats in one location. Easy setup, daily stats via email. Monitor Facebook, Twitter, YouTube, MySpace and more and watch your performance over time. You can get some things for free ? others cost. Sysomos.com allows you to identify and engage with key influencers, access metrics to track campaigns, gather insight and intelligence about what is being talked about and monitor conversations happening in blogs, social networks, forums, news sites and more.
We all know that it is important for radio to be available to listeners on social media platforms. It is ?being there? for them in the new forms of social environment important because your listeners are spending time there. Often lots of time. After all, if you are not on platforms like Facebook and Twitter, listeners will find other things to replace you and you will lose critical opportunities to grow closer to important listeners and those they influence.
If you?ve read anything I have written on social media, you know well that I suggest having a specific strategy to reach your goals. If you don?t know where you are going, you often end up somewhere else. These tools can help you manage your efforts, but it is also important to bring your team (no matter how small) together to understand your goals and work to bring everything together for your success in 2012.
Loyd Ford programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Learn more about Loyd here: http://about.me/loydford.
Reach out to Loyd via e-mail HERE
Visit his Facebook radio social media page www.facebook.com/socialnetworking4radio
(12/20/2011 1:21:29 PM)
Very interesting article. You don't hear too much about social media and radio beyond contests etc, so it was interesting to get an inside perspecitive.
Also, thanks so much for giving Sysomos a nice recommendation.
Cheers,
Sheldon, community manager for Sysomos
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