3-4-2013
During our advertising panel at Convergence yesterday, SVP/Managing Director for Digital at Optimedia Adam Seymour (pictured) said his agency was getting away from "niche" media like radio. Seymour said newspaper and TV remain a steady part of his budget, and digital now makes up 26%. We spoke to Seymour about why radio is losing his business, and digital is getting it. Listen HERE
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