7-9-13
Pandora reported it had 1.25 billion listener hours for the month of June compared to 1.35 billion in May and 1.31 billion in April. The company also says it has 7.04 percent of all U.S. radio listening, the fourth consecutive declining month. In May, Pandora reported 7.29 percent. April was 7.33 percent. May was 8.05 percent. That number had been steadily increasing until the company started charging subscribers after 40 hours (per month) of use. Pandora's total U.S. listening percentage is not a number that can be verified.
(7/10/2013 10:35:16 AM)
Nobody who understands radio says that radio is dead, or dying. But there are plenty who think that radio industry execs sat on their hands while the technology sector whizzed by, drawing audience and advertising dollars. And, that they are doing a poor job of catch-up.
Those who comment on not being able to quantify Pandora's claims, or who look at what Triton Digital's Webcast Metric report and say that there is not a shift in listening are keeping blinders on. Scarborough is produced by a company that relies on the radio industry - just like this publication - and so are the "couple of others" you reference. Do you believe they are the ideal counter-claim to lost TSL and the building of online radio's audience?
What's being missed is that Pandora is always compared to the entire radio industry. It is one company with thousands of other companies that have an aggregate audience you should be worried about. If that's not concerning you then you're hearing something in the "above and beyond" that I'm not hearing. Post consolidation programming is a shallow self of its former life.
Would love to see data that proves "...listeners make a distinction between a jukebox and the things that radio offers..." Perhaps we can place them next to those reports stating listeners don't want babbling DJs (especially youthful listeners).
Bill, just curious about your take on the latest Scarborough research on Pandora, which shows that that PANDORA users spend more time with AM/FM radio than non-PANDORA listeners. There are a couple of other studies that corroborate this.
One of the takeaways is that listeners make a distinction between a jukebox and the things that radio offers above and beyond.
Sandy, you missed one from Dictionary.com:
"4. the broadcasting, content, etc, of sound radio programmes: he thinks radio is poor these days"
http://dictionary.reference.com/browse/radio?s=t&path=/
Sounds like some folks here are quibbling over semantics (like apples and oranges) What real difference does it make if one calls it radio, internet radio, music streaming, or what ever? The fact is that substantial numbers of listeners are turning off their radios (if they ever had them on in the first place) and tuning into Pandora or some other internet based music service. It's a different world now.
(7/9/2013 10:43:24 PM)
Definition of RADIO
1
a : the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves
b : the use of these waves for the wireless transmission of electric impulses into which sound is converted
2
: a radio message
3
: a radio receiving set
4
a : a radio transmitting station
b : a radio broadcasting organization
c : the radio broadcasting industry
d : communication by radio
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