7-22-13
Although his manager did not return a call to Radio Ink last night you can bet listeners have not heard the last show from Eddie "Piolin" Sotelo. His show is too popular with the exploding Hispanic audience. Some of the speculation surrounding the show being canceled had to do with Sotelo's ratings in Los Angeles, where he is heard on KSCA-FM. Last month he was beaten in the ratings by Ricardo "El Mandril" Sanchez who's heard on KLAX-FM. One affiliate expects Sotello to be picked up quickly by another syndicator. His show is just too popular to fade into the sunset. Of course, there is also SiriusXM.
(7/23/2013 4:42:43 AM)
I surely doubt that ratings had to do with his departure. In the Los Angeles market, the battle for Spanish speaking listeners is being waged between Piolín, Mandríl, and Don Cheto. They would battle back and forth for the #1 position in 18-34 and the coveted 18-49 demo.
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