7-11-13
That's according to a new report from the Media Audit which highlights the top public radio stations. WUOM, located in Ann Arbor, Michigan, ranks highest in seven-day cume listening. According to the study, 25.1 percent of Ann Arbor's metro area adult population has listened to the public radio station in the past seven days. Ranking second is Northern California's KQED-FM, which has a rating of 18.8 percent with adults 18+ in the San Jose metro area, followed by Minneapolis-St. Paul, Minnesota's KNOW-FM, which has a rating of 17.7 percent with adults 18+.
Ranking fourth is Portland, Maine's WMEA-FM, with a 17.3 percent 18+ rating, followed by Raleigh-Durham, North Carolina's WUNC-FM which has a 16.9 percent seven-day cume rating.
More than 200 public radio stations were included in the Media Audit report. According to The Media Audit's National Radio Format Report, Public Radio ranks as the third-highest-reaching radio format, with an estimated 22.5 million listeners across the Media Audit's measured markets. Surveys were conducted in 80 U.S. cities and had more than 100,000 respondents. In addition to cume and "most often" listening, the study provides analysis of past-30-days website visitors, and the total unduplicated net reach of the radio and website audiences combined for each station measured.
Read More about the report HERE
