9-19-13
MediaLink founder and CEO Michael Kassan is expanding his involvement with Clear Channel, as he becomes a special adviser to Clear Channel Chairman/CEO Bob Pittman. Expanding on CC's current partnership with advisory and business-development firm MediaLink, Kassan will work with Pittman, Clear Channel Media & Entertainment CEO John Hogan, Clear Channel Outdoor CEO William Eccleshare, and Clear Channel President/CFO Rich Bressler on further planning and implementation of strategic marketing and brand development, as well as revenue generation.
Hogan said, "Over the last several years MediaLink has been an important and valuable partner for us, and Michael's expanded role is a testament of his involvement. He has made an effort to be more directly involved in our business, and we of course jumped at the opportunity to have him play an even bigger role with us. Michael has shown a strong interest and a deep understanding of Clear Channel's unparalleled capabilities and will be extremely valuable in helping Clear Channel further capitalize on our unique multi-platform assets and deliver unmatched media solutions to our advertisers. He is strategic, creative and has an incredible amount of knowledge of the media industry. He believes in our company and knows the value we can bring to advertisers -- and he will be a huge asset to Clear Channel."
Kassan said Clear Channel has a "'special sauce' that is sought after in media today: the rare combination of proven experience coupled with intelligent innovation." He continued, "As an organization, it is one of the largest media companies and one of the most nimble in the world. Its assets are truly multi-platform, connecting bedrock offerings in radio and out-of-home, with show-stopping digital and live experiences. And, of course, its people -- with a team worthy of the word 'leadership' that has demonstrated results for both audiences and advertisers across all mediums."
As reported earlier, Kassan will be providing reports, interviews, and features on Clear Channel's WOR/New York throughout Advertising Week, September 23-27.
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