9-26-13
Sprint Vice President for Products David Owens, also on the NextRadio panel last night, said the reason Sprint signed a multi-year deal with the radio industry for the NextRadio app was because it's good for the consumer. Despite being peppered with questions from New York Times Technology columnist David Pogue about why Sprint was giving up revenue generated by consumer data usage, Owens insisted this was a positive for Sprint. "This is a multi-year agreement with tens of millions of Sprint phones. It's a really big deal." Owens went on to give some mind-boggling stats about mobile.
Owens said the stats on mobile phone usage is staggering and that's a good thing for the company's new relationship with radio. "People look at their phone 150 times per day. That's every six minutes. Mobile advertising is still very young. So we think about those stats and we think about what radio's trying to do and it's a great partnership. Every Android or Windows device we launch going forward will have it. We have 53 million customers upgrading every 16 months."
When radio stations decide to offer more than just a logo and jump onboard with Tagstation, they will be able to offer consumers enhanced ads and coupons. Emmis' Paul Brenner, also on the panel said, "We're radio people. The enhanced ads are what we do every day in radio."
(9/28/2013 10:15:10 PM)
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(9/28/2013 2:05:33 AM)
This is a complete joke. Consumers want to listen to Pandots, not "advsnced ads with coupons!
(9/27/2013 4:52:18 PM)
As a consumer I am so excited about this! I've been waiting for enhanced ads! Not only that but with Pandora I've only been getting 4 minutes of ads per hour and I feel cheated. Now, finally, I'll be able to get my full 18-20 spots per hour! What an experience.
(9/27/2013 4:49:22 PM)
I think it is painfully obvious why Sprint signed up for Next Radio for all of two phones, btw., the HUGE check that radio is writing to the #3 carrier, that's why!!
Carriers, despite Jeff's best efforts, weren't exactly falling all over themselves to sign up, you'll will recall. It was only after a giant check and tons of inventory was offered up that this became a reality.
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