Morris Tells Radio To Think Outside The Box

3-5-15

Chad Morris is the head coach of the SMU football team. His keynote at the Radio Ink Sports Radio Conference focused on his secrets to winning. Morris, who also coached at Clemson, has a motto: "adapt or die." He says it's paramount to adapt to the market and he tells his coaches and players they have to think outside the box and avoid acting in a cookie-cutter environment. The coaching lessons struck home with the radio attendees. Morris says teamwork is just as important on the field as it is in the studio.

Morris drove home the concept that it's more important to discuss with your team what you can do to improve your situation, and to avoid "energy vampires." "Don't just tell me what's bad, tell me what we're going to do to improve the situation. Put a discussion together with your team and figure out what's next." He also stressed how important it is to stay on the cutting edge of whatever your field is. "Your competition is working on what's next. Someone is going to be on the cutting edge, challenge your team to brainstorm what is next, what will work and stay innovative. It's instrumental to look to the future, get it working, and stay on the cutting edge. Sometimes you have to take a gamble, take a chance, think outside the box."

Morris helped the Clemson Tigers to the 2011 ACC Championships, and four bowl berths, including two BCS Orange Bowls. In 2012, Clemson set school records for total offense per game, points per game, and the 2013 offense average 507.7 yards and 40.2 points per game.

(3/7/2015 10:21:53 AM)
All very jolly and certainly a viable, worthy and necessary premise.

However - and I expect little argument - most radio managers have yet to define the box they are already in.

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2 Million Users Outside U.S. For Australia

7-17-14

Pandora Australia and New Zealand, which launched in December 2012, has gone over 2 million registered users. Pandora ANZ Managind Director Jane Huxley said, ?It?s clear that radio is evolving and this evolution is being propelled by consumers and technology. Key to Pandora?s success is that we offer listeners an interactive and social experience that is incredibly personal, and artists and channels to be discovered by a new legion of fans."

Pandora ANZ also attracts two new registered listeners every second; every day Pandora ANZ streams 384,891 hours? worth of music -- which is equivalent to 44 years of music. And, to date, Pandora has streamed over 190 million hours of music to ANZ ears. Pandora also revealed that their two million listeners enjoy music across over 29 million personalised stations.

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Georgia DJ Killed Outside Radio Station

Stephon Edgerton, also known as Juan Gatti at WGOV in Valdosta Georgia was shot three times just outside the door of the radio station Sunday. He was shot twice in the body and once in the head. Despite being shot Edgerton called 911 and told emergency workers he was shot by a man wearing a mask. He was rushed to the hospital, but he did not survive. The Lowndes County Sheriff's office has not caught the shooter

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Cox Goes Outside Radio For New Sales Manager in Greenville

July 6, 2011

Cox has hired Megan Downey as the new Local Sales Manager for Greenville South Carolina. Prior to joining CMG Greenville, Downey was an owner/operator of a franchise restaurant. She previously held radio and television Account Manager positions in Greenville/Spartanburg, SC, Charleston, SC and Orlando, FL. Downey's father is a long time broadcaster and business owner. Her husband is also in radio broadcast management.

Cox Greenville GSM Karolyn Bryant said, ?Megan?s experience as a business owner/operator and as an Account Executive with local radio and television stations provide great benefits for our clients and staff. She knows what a business needs in order to brand and market its products and services. She?s been around broadcasting her entire life and knows the marketplace very well. Her work experience and training will help CMG Greenville to continue to provide high-value solutions for our clients."

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