Morris Tells Radio To Think Outside The Box

3-5-15

Chad Morris is the head coach of the SMU football team. His keynote at the Radio Ink Sports Radio Conference focused on his secrets to winning. Morris, who also coached at Clemson, has a motto: "adapt or die." He says it's paramount to adapt to the market and he tells his coaches and players they have to think outside the box and avoid acting in a cookie-cutter environment. The coaching lessons struck home with the radio attendees. Morris says teamwork is just as important on the field as it is in the studio.

Morris drove home the concept that it's more important to discuss with your team what you can do to improve your situation, and to avoid "energy vampires." "Don't just tell me what's bad, tell me what we're going to do to improve the situation. Put a discussion together with your team and figure out what's next." He also stressed how important it is to stay on the cutting edge of whatever your field is. "Your competition is working on what's next. Someone is going to be on the cutting edge, challenge your team to brainstorm what is next, what will work and stay innovative. It's instrumental to look to the future, get it working, and stay on the cutting edge. Sometimes you have to take a gamble, take a chance, think outside the box."

Morris helped the Clemson Tigers to the 2011 ACC Championships, and four bowl berths, including two BCS Orange Bowls. In 2012, Clemson set school records for total offense per game, points per game, and the 2013 offense average 507.7 yards and 40.2 points per game.

(3/7/2015 10:21:53 AM)
All very jolly and certainly a viable, worthy and necessary premise.

However - and I expect little argument - most radio managers have yet to define the box they are already in.

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WGN Tells Listeners Get With The Program

5-22-14

Listeners upset that Gary Meier was moved from WGN to WGN.fm did what most listeners do when their favorite radio station makes a change. They turned to Facebook. In most cases, radio stations just ignore the complaints, but WGN management decided to respond with humor and mock disbelief. Answering the question, "Why did you kill Garry?" the station answered, "We didn't kill Garry. That's real messy. Garry is alive and living on WGN-AM this afternoon from 3-7 p.m.. Tune in for proof of life." Then the station tackled the question, "What if I don't have a computer, tablet, or smartphone?"

That answer required a little more detail. "First off, we marvel at your ability to avoid all forms of modern technology. That's no easy feat in this day and age. May we gently suggest that modern technology is something you may want to try." And finally, the WGN management tackled the question, "Why do you want to anger your listeners by changing your lineup?" The answer..."If radio stations never changed their lineups, we'd all still be listening to Orson Wells scream at us about Martians and Rick Dees gushing over Kool & The Gang."

Listener Jessica Mikrut was not amused. "This is insulting. As for #5 ~ perhaps you should consider not 'throwing the baby out with the bath water'! The station, in its attempt to be 'Hip, Cool, Trendy,' has completely forgotten about the Human Beings who put their station on the map and keep them there. WGN used to feel like a 'community' and the hosts were 'friends'. People called in, there were real conversations. The world may change technologically ~ but Human Beings' desire to connect as a community will never change. WGN has been successful at one thing ~ joining the Hip, Cool, Trend of reducing people to numbers. When I listened, months ago, I could not believe my ears when people who had texted or tweeted were referred to by their AREA CODE! Really! So much for Hometown radio. There must be a way to incorporate technology and Humanity. Good luck to you. Perhaps with John's returning ~ HE can discover the balance ~ HE seems to understand the need for a personal / Hometown format."

(5/23/2014 1:16:05 AM)
Gary and Nick were the two hosts I really enjoyed. I guess it's back to all sports again. I thought you were suppose to listen to a radio,not your computer. Gary really was good, found myself really enjoying the G as Gary calls it. Took me a while to start listening after spike left. Guess I'll turn off the station again . That's management.
(5/22/2014 8:31:38 PM)
Who are you listening to??? Garry and Elton Jim are the only fresh air on the station...except for the 2 hours a week of Kathy and Judy.
Cochran only knows the words.. I and me. Listen to his show. 
The two other shows with the men/women co-hosts are beyond pathetic. Who do they appeal to?
Where did you get your management skills??

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NABOB Tells FCC To Stop Further Consolidation

4-4-13

In the latest National Association of Black Owned Broadcasters newsletter, Executive Director Jim Winston has a message for the FCC. He says minority owners will be put at a competitive disadvantage if there is more consolidation. He also says, "The initial relaxation of the Commission?s ownership rules in 1996 was a significant factor in the decline of minority broadcast ownership." Here's Winston's full message to the Commission.

"The FCC is continuing its quadrennial review of its broadcast ownership rules, and NABOB has been urging the Commission to refrain from further relaxing any of its ownership rules, including its radio-newspaper cross-ownership rules. In letters to the commissioners and formal comments filed with the Commission, NABOB explained that, ?If large radio group owners are now allowed to combine their multiple station ownership advantage with ownership of a daily newspaper, the group owner will combine the radio and newspaper sales forces, and will be able to offer advertisers a combined radio-newspaper buy, which will leave minority owners even more disadvantaged in their efforts to compete in the marketplace. NABOB urges the Commission to complete the studies required by the Supreme Court in the Adarand case, which would provide the Commission a basis for adopting new policies specifically designed to promote minority broadcast station ownership.

"Recently, Chairman Julius Genachowski (who recently announced that he is resigning) delayed action in the proceedings to receive the results of a study that is intended to determine whether the ownership of radio stations and a daily newspaper in the same market will negatively impact minority ownership. As noted above, NABOB opposes the relaxation of any of the Commission?s ownership rules, particularly the radio-daily newspaper cross ownership rule. The initial relaxation of the Commission?s ownership rules in 1996 was a significant factor in the decline of minority broadcast ownership. Press reports indicate that the two Democratic commissioners, Mignon Clyburn and Jessica Rosenworcel, do not support the planned rule change that would allow radio-daily newspaper cross-ownership in the same market."

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Pandora Exec Tells Radio Ink "We Are Radio. All Day Long."

1-10-2013

At the Consumer Electronics Show yesterday, Pandora Chief Revenue Officer John Trimble told Radio Ink without hesitation, Pandora is Radio. "All day long. We sure are." Trimble also says the fact that Clear Channel launched iHeartradio is total validation for Pandora. "I think it's just another really good brand in the marketplace. We have been out there slugging it out basically on our own for a long time. To have someone like Clear Channel and Bob Pittman really validate the opportunities in digital radio, I think, says it all." Unfortunately Trimble was unable to answer the big question we had for him which was how Pandora came up with its declaration that it now owns over 7% of all total radio listening. Here's more from our interview with Trimble

RI: The more people sign up for Pandora, and consume it, the more your cost goes up. What is the give here? How does the one expense line reconcile with the revenue generation line?
Trimble: I think the idea now is we are taking market share. If you look at what we just announced this week, we now have 7.19% of all radio listening. Now, there is a latency of catching up in the ad sales efforts, which is why if you look strategically where we are going, we are being a very disruptive influence across broadcast radio across every part of their business, from national to spot to local.

We are still expanding local. Probably, one of the more successful ventures we had this year from a sales perspective is we started in 5 markets, we ended the year in 12. We are going to go significantly deeper across the country each year. From the ad load perspective, we still have plenty of opportunity. It is not an immediate issue that we have to focus on.

RI: Like broadcast radio, you have so many avails. Part of the value proposition of Pandora is that the commercial load is limited. How far can you go with commercials and how far do you need to go in order to make this work?
Trimble: I think at this point, we are still evolving the broadcast radio marketplace. We continue to penetrate it on both the national, network, local, spot side. I think at this point, where we are on the load factor, we have the ability to provide a really good user experience as well as a really good advertiser experience. The value to advertisers for us is they don't get caught in these pods like you do in terrestrial radio or broadcast radio. They can own a significant share of voice which resonates for their brand, and we have the ability to deliver a much more targeted experience. At this point, the ad load is working for us. It works for both the advertiser and it works for the consumer experience. I think for now, we stay the course.

RI: When your salespeople are out talking to advertisers, for example a car dealer, what is the Pandora USP? Advertisers are being inundated with local television, radio, newspaper, yellow pages, and here come your folks. 
Trimble: Great question, and it is probably one of our fastest growing categories as we launched local this year. I would say, first and foremost, there is a brand relevance. The local dealers know Pandora. They use Pandora. Most of them have had it embedded in the national advertising spots, which is a fantastic footprint for us.

But, then I think from an analytical perspective, based on the way we cut into the data with our friends at Triton and our own internal logs, we are as competitive and as large as any of the local broadcast radio buyers they have been doing business with. So, we start there. Then we talk about measurement and our ability to drive tangible measurement that might night be there in other mediums. Then, it is really looking at the ROI, how we can correlate driving people directly back into the dealership based on a Pandora ad. That has been resonating extremely well.

RI: From an ad standpoint, what seems to generate more consumer interaction: video, audio, pictures?
Trimble: They all work, which is the success of our business. Why we've grown it as quickly as we have is because, based on the multi-platform engagement offering that we are delivering both to the digital world as well as the broadcast radio world. It works. The results are there. The ROI is there. the measurement tools are there, especially from radio. What I would say is, the killer ad, is the audio ad. 75% of our listening on Pandora now is mobile. If you think about mobile, it has been this disruptive, convergent mechanism across so many platforms, across so many mediums. But I think with radio, this is just a transistor radio. Now, we are the closest point to purchase. It really displaced where radio was.

Radio Ink would like to thank Fred Jacobs and his team for conducting our interview with John Trimble at the Consumer Electronics Show in Las Vegas.

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Ford Executive Tells Broadcasters: "Get in SYNC"

 It's no secret that the battle for the automobile dashboard is well underway as consumers start to expect computer-like experiences between the seats. They want maps, they  want reliable real-time traffic, they want an easy way to hook up their smart phones and, of course, they want entertainment. By now most consumers have heard of the SYNC, Ford's introduction into the mobile infotainment arena. Ford's SYNC is just one product auto makers are rolling out to integrate all the digital systems and entertainment customers have come to expect. Is Radio being nudged out of the dash because it refuses to get with the times?

Jim Buczkowski (pictured) is the Director of Global Electrical and Electronics Systems Engineering at the Ford Motor Company. He recently wrote a letter to broadcasters urging them to get with the program. His message to broadcasters; move more quickly on digital. "AM/FM  now competes with crystal clear music and talk radio sources in the car like  Pandora, Spotify, Music Unlimited, Slacker, Stitcher, iHeartRadio and other audio streams.  But it?s not just the experience created by great sound and reception.  Consumers have come to expect the same consistent ?look and feel? from their in-car media experience as they experience with their iPods, smartphones, Internet radio and other digital technology.  HD Radio technology can provide this look and feel as well but analog radio cannot."

Buczkowski  says consumers want more than broadcasters are now offering. "I think there is a a lot of competition out there. Customers have a lot more choices than they have ever had in the past. I think the AM/FM broadcasters still have some content that is really important to our customers, but they wonder why they can't get digital quality sound like with Sirius, podcasts, or MP3 players? Why do I have to listen to a scratchy sound? Why can't I see the meta data that I can see other places? I think it's going to be a really competitive environment for the AM/FM broadcasters. We would like to see them continue to create great experiences that would match what customers can see from other sources."

We asked Buczkowski if there was ever a possibility that AM/FM would be left behind, or even left out of the dash, in the future. The real challenge is, although AM/FM has the opportunity with the local talent, is the upgraded sound quality, plus some of the added content like the current song and artist name that can appear on the radio display had not been part of AM/FM local broadcast in the past. With HD radio, that does become available for customers to see on the head units. If a song from Beyonce is playing, I don't have to wait until the personality comes back on at the end of the broadcast, they may move on to the next song and you may not know who just played the last song. Satellite radio offers that. Certainly the mp3 players, if you bring mp3 music into the vehicle you would have that. With HD radio, you would have that as well. AM and FM have the chance to catch up a bit, by moving to digital broadcast through HD radio. There are also some opportunities going forward that the HD technology provides. I know there are markets, not necessarily here in Detroit, but in New York, and so on there are only so many slots on the bandwidth and they are all filled up. There are certain types of genres and content that can't be provided with a traditional AM/FM broadcast, because there just aren't any channels left. With digital broadcasting, HD radio, they can add some additional channels that allow for even more variety for customers."

SYNC allows consumers to control their smartphones, entertainment choices and information services via voice commands or through a simple, intuitive set of button or touch screen commands.  SYNC can connect to many  popular digital music sources via Bluetooth or USB connections. Users can browse through their music collections by genre, album, artist, and song title  using simple voice commands. Today, there are over 2,000 AM & FM stations broadcasting with HD Radio Technology with more than 1,300 additional digital only FM HD2/HD3/HD4 multicast channels.

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Radio Exec Tells Pandora To Bring Its A Game To This Fight.

July 14, 2011

by Mary beth Garber

?(Pandora) is a far cry from what listeners are used to with radio,? according to Tim Westegren.

Broadcast Radio and its listeners couldn?t agree more.

Pandora, which has at least two analysts currently rating it a ?sell?, had its first investor?s call yesterday.  In it they made several boasts about how Pandora offers advertisers a better value proposition than Broadcast Radio.  They took the approach that when facts fail, rhetoric usually succeeds. But today it didn?t, because no matter how convoluted their arguments, the facts simply do not back them up.  And with Clear Channel?s highly competitive new features for iHeartRadio looming on the horizon, it may have seemed wise for Pandora to talk boldly now.

Let?s look at facts and logic about Broadcast Radio and Pandora. 

Broadcast Radio has thrived and prevailed over every competitor that has ever attempted to claim supremacy over its unique business model and value propositions. Competitors like the Walkman, tape cassettes and more claimed that listeners preferred their content delivery to that of Broadcast Radio and planned their inevitable success on the premise that they ran fewer or no commercial messages compared to Broadcast Radio. Nice try. But this is how the most recent challenges have actually played out:  When satellite radio, iPods, MP3 players and internet music stations surged onto the marketplace, some of our listeners added them to their audio entertainment inventory. But not at the expense of listeners? use of their favorite Broadcast Radio stations, according to Arbitron/Edison?s Infinite Dial 2011, TargetSpots?s May 2011 White Papers, Jacob?s Media?s Tech Survey 7, 2011 and Arbitron PPM analyses. And the other earlier competitors? This year Broadcast Radio reached more listeners than ever before, and those other guys are out of business.

There are many reasons why Broadcast Radio has not been diminished or displaced in people's lives.  Those reasons go on the air, usually live, in nearly 300 individual markets, on over 14,000 local, environmentally targeted radio stations every day.  They are the personalities and interactive programming aspects of Broadcast Radio that are demanded by listeners on music and talk stations alike.  And yes, every hour of every day they deliver and define what listeners want and expect from their Broadcast Radio experience.  There is no ?dramatically better radio experience? to our listeners than the one they seek ? and get -- from Broadcast Radio.

These primarily local broadcast personalities provide an emotional connection to their listeners that cannot be replicated by unending music play.  People become emotionally invested in these personalities and return to stay connected on a regular basis.  About 93% of people 12+ in the U.S. tune into their favorite Broadcast Radio stations in the course of a week. That generated over 167.5 billion hours of listening in a 12 month period, according to Arbitron NRD Fall 2010.  In Los Angeles in May 2011, the average listener tuned in over 22 times in a week, which is pretty typical across the country.

The Infinite Dial 2011 shows that approximately 10% of all people 12+ tune into Pandora in a week, generating what Pandora claimed was 3.1 billion hours of listening in a 12 month period.  From the data available, in May of 2011, the average Pandora listener tuned in a little over 2.5x in a week.  That infrequency and the unpredictablity of tune-in makes it more than somewhat difficult to build an effective ad campaign on Pandora and also lacks any proof of preference for what Pandora has to offer.

Pandora claims we are at the tipping point of radio delivery moving from broadcast to Internet. They must have a new definition for ?tipping point?.  Because in 2010, all of digital radio represented only 3% of the total amount of time spent listening to radio (combining over-the-air and digital/online).  If critical mass for technology products is 30% penetration, the digital platform has a long way to go before anything is likely to tip in its favor.  Broadcast Radio listeners continue to prove that it is not the platform of the delivery, it is the combination of the entertainment experience and the content that determines where our listeners spend their audio entertainment time. 

Now let?s talk about what Pandora calls ?hours and hours of clutter, be it commercials, talk, liners, whatever??  Broadcast Radio calls this some of the best town hall meetings in the world. They happen every day on every station between personalities and listeners, over the air, on eblogs, facebook, etc. And if it is really so ?awful and hated by listeners,? why are one quarter of the nation?s Broadcast Radio stations news and/or talk formatted?

Next let?s take a closer look at this targeting and interaction that Pandora claims to produce.  How much more targeted can you get than having a station personality endorse your product? How much more interactive can you get than listeners texting, Facebook-friending, tweeting, following and calling radio station personalities? In fact, 22% of people say they have talked directly to a personality on a Broadcast Radio station, according to Infinite Dial 2011 research.  And sure, listeners on Pandora can change their personal music mix ? well, up to a point; then they either give up choice or have to pay for the privilege. But listeners to Broadcast Radio can change what music their favorite radio station plays.  They can share their ?Top 5 at 5? or whatever with tens, hundreds of thousands or millions of other people in their own market.  And Broadcast Radio constantly introduces them to new music, if that is what they seek.

Let?s talk about their idea of a ?superior advertising environment?.  I wonder how much an advertiser would appreciate an environment with a wide variety of commercial sound levels. Our engineer and another independent source ran some preliminary test samples and reported that their analyses of Pandora commercial levels suggests that they seem to be unable to consistently match commercial levels to their programming. There's a great deal of variability to levels, with some commercials considerably lower than programming, other commercials at the same level of their programming. Broadcast radio solves the problem by using audio processors that even out levels across programming elements. It appears that Pandora isn't using audio processing, or is using it improperly. In any case, the environment created by a Broadcast Radio station is like that of a virtual neighborhood.  The people, the content, the entertainment, even the advertisers are familiar and friendly. 

The question is whether or not people avoid commercials on Broadcast Radio stations.  I can give you the Coleman audience retention study that proves that audience levels remain within 90% of what they were from beginning to end of a 5 spot cluster.  But the best thing I can give you is a growing list of advertisers who have used ? and still use -- people?s responses to their commercials on Broadcast Radio stations to develop successful businesses.  Mark Gray, President of Katz Radio Group, recently noted that 92% of national advertisers who used Broadcast Radio in 2010 have returned so far in 2011. They certainly wouldn?t come back if people weren?t responding to the commercials.

It?s certainly important to try to make your case when speaking to current and prospective investors.  But no matter how Pandora would like to maneuver around actual facts and substantiated research, Broadcast Radio will continue to offer advertisers a successful business model -- one that has all the elements that are desired and valued by listeners and advertisers.  One that the current Pandora business model cannot replicate.

Respectfully,

Mary Beth Garber
EVP/Radio Analysis and Insights
Katz Radio Group
Los Angeles

(7/15/2011 1:44:52 AM)
Waist deep in the big muddy...

I don't know where to start and don't want my response to be so long that no one reads it.

For starters, suggesting that Pandora (or anyone else for that matter) won't completely replace radio is obvious and not the point. The point is that Pandora and the rest of the current and future streamers are chipping away at radio, one listening opportunity at a time.

Why? Because the points made here are, to a growing extent, no longer valid. "...primarily local broadcast personalities...", uh, where is that still true? Broadcast personalities are primarily NOT local, particularly outside of morning drive. "...not at the expense of listeners’ use of their favorite Broadcast Radio stations...". Seen a PUR graph lately? It would reveal just what you would expect it to - that radio has maintained its cume, but has progressively lost TSL (and consequently, delivery) to other media. If someone used to spend 10 hours a week with radio and now spends 5, that isn't good news or evidence of radio's strength, its quite the opposite.

One of the big problems is that broadcast radio has progressively embraced the things that they claim make Pandora less attractive as compared with radio. Personalities, programming, even management are being phoned/mailed in from other cities - making radio more and more impersonal, while it lacks the music personalization features that are Pandora's bread and butter. So radio is quickly becoming Pandora without musical personalization. in a sense, radio paved the way for Pandora by strip mining itself from top to bottom.

Yes, radio will still continue to be a good advertising environment, just a progressively smaller one that will be able to charge less and less as a result.

Denial and misleading figures won't help the radio business any more than trumpeting all the jobs that have been created is helping politicians. In fact, denying the obvious is making radio and pols seem tragically out of touch. Way less than half of all college students own a radio, unless they own a car. Does radio realize this?

Embracing the facts, facing and dealing with them is the only solution. Pandora and Internet radio in general will continue to grow at the expense of radio - at least in the short term. Current royalty rates pretty much preclude them making money at it - which means somewhere, something has to give.

Real solutions will serve radio much better than fatuous denial.

(7/14/2011 4:54:56 PM)
Mary Beth-

Please, please stop. Take a few months, educate yourself on contemporary media usage habits, and THEN form a platform from which you can advocate for radio.

As it stands, you are doing yourself and broacasters no favors. We need to make a strong case to advertisers and buyers- not screech at them with propaganda.

And what on earth is Katz thinking- allowing MBG to continue to issue these diatribes on their behalf?

(7/14/2011 1:58:19 PM)
I'm a former radio GSM. I now sit on the other side of the desk and purchase advertising for my firm. I buy a little radio, btw.

I'm afraid that MB's fog of questionable numbers does not erase the fact that terrestrial radio appeals to a diminishing audience--which is still large, but demographically weighted towards older people, the technologically un-savvy, and specific ethnic enclaves. Great news if you're targeting those audiences--not so great if you're not.

You're not going to cram terrestrial radio down your advertiser's throats by forcing numbers on them. They're not stupid--they see with their own eyes what media the people around them are consuming.

Look--if you're in radio, you're going to get smaller--get used to it, grow up and deal with it. Welcome to America: Things change.

Start listening to what young adults are saying and fix your formats or you're going to be Oldsmobiled and Studebakered out of your share of the diminishing pie.

Have I missed something here?

Will Baumann

(7/14/2011 1:17:22 PM)
Saying that "TSL is down" is just not a statement that can be made alone without qualifiers. The TSL base was reset with the advent of PPM.

The pre-PPM levels of 17 to 19 hours a week of radio usage (which we still see in diary markets) was reduced to about 12 hours per week in PPM. This was a function of methodology, not a change in radio listening.

To compare PPM levels with diary markets or with pre-PPM diary levels in Top 50 markets, we need to mentally convert in the same way we convert local currency to dollars when we travel abroad.

Nobody denies the challenge that all forms of streaming present. The TSL sky may be cloudy, but it has not fallen.

Those who suggest paying attention to commercial loads, personalities and pertinent information know what radio's strengths are. I recently put satellite into both of my cars in the two below-top-100 markets where I split my time: I had to because the local stations are no longer giving the kind of service that a decade ago we took for granted. In the homes, I stream.

It's about the product, and it does not seem to be improving.

(7/14/2011 12:51:53 PM)
With arguments like this, the next thing you'll be suggesting is that the industry should relaunch HD Radio!

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Court Tells Broadcasters They Own Enough For Now

July 8, 2011

Cumulus CEO Lew Dickey says "Our goal is to become the industry's premier consolidator." For now that goal will have to be achieved under the current ownership rules in each local market. Yesterday, the  Third Circuit Court of Appeals voted to uphold the FCC's decision in late 2007 -- following its 2006 quadrennial rules review -- to retain the radio and TV ownership caps and subcaps. It's no secret the Cumulus team would like to see the government ownership rules loosened, and Dickey told Radio Ink last night ?The market for audio entertainment is more competitive than ever before with the addition of live streaming, satellite and podcasts. We remain optimistic that the rules governing ownership will evolve over time to more accurately reflect the new competitive landscape.?

CBS Broadcasting, Gannet and Clear Channel brought a suit arguing that the 2007 decision didn?t go far enough in eroding the cross-ownership ban and the FCC?s local media ownership rules. The Court sided against these parties, upholding the FCC?s existing local ownership limits on radio and TV stations.

The reaction from the NAB was tepid which indicates this is not a major priority for the trade organization. "There have been sweeping changes in the media landscape since most of the broadcast ownership rules were adopted decades ago," NAB EVP/Communications Dennis Wharton said in a statement. "NAB believes that modest reform of rules to allow free and local broadcasters to compete successfully in a universe of national pay TV and radio platforms is warranted." Many in radio would argue the opposite which is why the NAB statement is supportive of  more deregulation by not overly critical of the court ruling.

The court also rejected a loosening of the newspaper-broadcast cross-ownership ban approved by the commission,.saying then-FCC Chairman Kevin Martin did not allow enough time for public comment. The commission voted on the proposal about a month after Martin announced it in a New York Times editorial. The rule change would have allowed broadcast-newspaper combinations in the largest markets if certain conditions were met, but the new regulation was stayed by the Third Circuit shortly after it was adopted. The court has now remanded the matter back to the FCC.

"The commission is currently engaged in a statutorily mandated further review of its media ownership rules," FCC General  Counsel Austin Schlick said in a statement. "With an updated record and this supportive decision, the agency should be able to take appropriate steps to ensure that the nation's media marketplace remains healthy and vibrant."

The FCC is required by law to review media-ownership rules every four years. The 2010 review is still underway.

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