Why Radio Is Unique

12-12-13

By Dana Hall

"Heavy radio users are also heavy word-of-mouth influencers," according to Tripp Eldridge. And while social media has become a greater platform for word-of-mouth marketing, panelists Eldridge and Ed Keller of DMR Interactive say online interaction still only makes up about 10 percent of word-of-mouth marketing. "Ninety percent is face to face, or personal interaction between friends and family." Radio can be part of both platforms -- the social media sharing of word-of-mouth, as well as the personal sharing -- something it has always done for listeners. And that makes it unique.

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Harris Sales Manager Wins Unique Award

6-24-13

Congratulations to Harris Broadcast?s longtime Northeast Regional Sales Manager Brian Szewczyk. Szewczyk was given an award from Chapter 14 of the Society of Broadcast Engineers. Senior SBE Member (and SCMS Regional Sales Manager) Jim Peck says that the one-time award is ?in appreciation for outstanding dedication and service above and beyond the call of duty to our region's broadcast stations.? Pictured from L to R: Chapter Chairman Ryan Krupa, also of WQUN-AM in Hamden, CT; Chapter Vice Chairman Fred Krampits, also of WTCC-FM in Springfield, Mass; and Szewczyk.

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Unique Radio Deal in Cleveland Confirmed

3-29-13

With the sports radio format so popular with listeners and the NFL so popular with consumers could this new arrangement be the wave of the future for radio? In Cleveland, exclusivity is out the door. The Cleveland Browns have confirmed they have struck a deal with two different radio companies for broadcast rights to the upcoming NFL season.

The Browns will wind up getting over 1,000 hours of programming and nine shows on the stations proving how vital play-by-play is to radio operators. The stations include 850-AM WKNR, owned by Good Karma Broadcasting and 92.3-FM WNCX, a CBS affiliate. Clear Channel loses the Browns on WTAM-AM, which they had since 1999.

CBS Market Manager Tom Herschel said, ?We couldn?t be happier that 92.3 The Fan and 98.5, WNCX will help bring the excitement of Cleveland Browns football to fans across Northeast Ohio for many years to come. 92.3 The Fan is committed to delivering the highest quality programming and putting fans in the center of the action both on and off the field.  Our stations are looking forward to carrying on that tradition with the Cleveland Browns.?

Good Karma Broadcasting CEO Craig marmazin said, ?The uniqueness of this deal just comes back to the fans of Cleveland because the Browns? passion is so unlike anywhere that we?ve ever seen. It leads you to do things you wouldn?t expect to do. It only goes to show that the only team in North America in the history of sports that could bring two separate companies in the same format together and could bring three different stations together on gameday is the Cleveland Browns. It was a no-brainer for us to do it. To be able to work with this organization and be able to serve these fans in this way, it was unique, but it was a no-brainer.?

The new agreement means that Browns games will not be carried on Clear Channel's WTAM-AM for the first time since the expansion era began in 1999.

To learn how to make money from this exciting format join Radio Ink in Miami on May 14 and 15 at The Biltmore Hotel for our 2013 Sports Radio Conference

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