3-29-13
With the sports radio format so popular with listeners and the NFL so popular with consumers could this new arrangement be the wave of the future for radio? In Cleveland, exclusivity is out the door. The Cleveland Browns have confirmed they have struck a deal with two different radio companies for broadcast rights to the upcoming NFL season.
The Browns will wind up getting over 1,000 hours of programming and nine shows on the stations proving how vital play-by-play is to radio operators. The stations include 850-AM WKNR, owned by Good Karma Broadcasting and 92.3-FM WNCX, a CBS affiliate. Clear Channel loses the Browns on WTAM-AM, which they had since 1999.
CBS Market Manager Tom Herschel said, ?We couldn?t be happier that 92.3 The Fan and 98.5, WNCX will help bring the excitement of Cleveland Browns football to fans across Northeast Ohio for many years to come. 92.3 The Fan is committed to delivering the highest quality programming and putting fans in the center of the action both on and off the field. Our stations are looking forward to carrying on that tradition with the Cleveland Browns.?
Good Karma Broadcasting CEO Craig marmazin said, ?The uniqueness of this deal just comes back to the fans of Cleveland because the Browns? passion is so unlike anywhere that we?ve ever seen. It leads you to do things you wouldn?t expect to do. It only goes to show that the only team in North America in the history of sports that could bring two separate companies in the same format together and could bring three different stations together on gameday is the Cleveland Browns. It was a no-brainer for us to do it. To be able to work with this organization and be able to serve these fans in this way, it was unique, but it was a no-brainer.?
The new agreement means that Browns games will not be carried on Clear Channel's WTAM-AM for the first time since the expansion era began in 1999.
To learn how to make money from this exciting format join Radio Ink in Miami on May 14 and 15 at The Biltmore Hotel for our 2013 Sports Radio Conference
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