4-10-13
That number would be up from $4.7 billion, a compound annual growth rate of 18.6 percent. BIA/Kelsey expects social advertising's local penetration to steadily increase as social networks continually improve the ease of onboarding, local targeting and campaign management. Locally targeted social ad revenues will grow at a 26.4 percent CAGR, from $1.1 billion in 2012 to $3.6 billion in 2017, according to the new BIA/Kelsey forecast.
Display remains the dominant social ad unit, although native ad formats such as Facebook's sponsored stories and Twitter's promoted Tweets are now also being mentioned, especially on mobile platforms. BIA/Kelsey forecasts U.S. native social advertising revenues to grow from $1.6 billion in 2012 to $4.6 billion in 2017 (CAGR: 22.9 percent). Also driven by Facebook and Twitter, U.S. social mobile ad revenues approached $600 million in 2012, and are expected to grow to $2.2 billion by 2017 (CAGR: 29.9 percent).
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