9-12-2012
Radio One will deploy Quu's suite of products and technology solutions through it's digital arm, Interactive One. Sr. Director of Operations at Interactive One Local Shawn Smith says, ?Quu?s advanced technology includes dynamic, intelligent, RDS scheduling technology unmatched in the radio industry, and Radio One can now leverage RDS and digital assets to increase ad retention for clients and derive new revenue from this infrastructure.?
Quu (http://www.quuinteractive.com/) developed an advertising and content management platform that recognizes over-the-air commercials and coordinates enhanced client campaigns on RDS and HD Radio, online and mobile platforms from a single, easy-to-use interface. Over-the-air radio commercials evolve into a visual, synchronized, measurable campaign.
