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The veteran consultant says, "For decades, the radio industry has talked of the long-standing need for a farm system that would identify and bring new talent into the industry. Now, the National Radio Talent System is designed to be the ?go to? place to find new, young, passionate, well-educated, entry level talent qualified to excel in radio stations across America." The National Radio Talent System will be a ten-day program held on college campuses, with the goal being that one is held in every region or state in America so students can attend in their home state, and so radio stations can recruit from their own region of the country, or nationally.
Valle says, "Due to the advent of voice-tracking, automation, syndication, and labor laws that minimize or prevent the opportunity for young people to just ?hang around? the radio station, the radio industry has lost much of its training ground." The working model for the National Radio Talent System is the Kellar Radio Talent Institute at Appalachian State University in Boone, NC, also created by Vallie.
Vallie says, "It?s the broadcasters who have vision, passion and love for the business that recognize this long-standing need and the importance of finding young, entry level talent, and the National Radio Talent System is the solution to that need. Most know that, while it?s imperative that we continue to have advances in technology and insure that radio is ubiquitous, success in our industry and the future will always depend on people. We have to attract the best and the brightest who have the talent and desire to get into radio to insure we not only hire great young talent today, but also to insure we have great leadership well into this 21st century?and that is not only possible, it has already begun. This is a noble effort.?
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