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Wednesday, September 11, 2013

Pandora Says Total Radio Share Up Again

9-4-13

Since Pandora instituted a 40-hour-per-month listening cap on free subscribers, it had been reporting monthly decreases in what it calls "total U.S. radio listening," although July was flat at around 7 percent. The company lifted those caps last month and the number is already up, to 7.46 percent. As we report every month there is no way to verify the total percentage number Pandora publishes and the radio industry disputes it. August listener hours for Pandora were 1.35 billion compared to 1.28 billion in July. Active listeners were 72.1 million, compared to 71.1 million in July. 

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