7-3-14
The new eMarketer report projects that advertisers will spend more than $50 billion on digital platforms in 2014, an increase of 17.7 percent from 2013. In 2014, about one-third of that $50 billion digital spend will come from mobile. However, by 2018 eMarketer says mobile will account for over 70 percent of all digital ad spending. Who's benefiting the most? Hopefully you will be, but for now it's the familiar digital names: Google and Facebook. And the numbers are staggering already.
Google already takes 10 percent of the total U.S. advertising pie, that's correct, the total advertising pie, not just digital. Add Facebook in and that number goes up to 15 percent of the $200 billion spent on advertising. eMarketer says mobile ads on Facebook will make up 68.0 percent of its U.S. ad revenues this year, up from 46.7 percent in 2013. This year, Google?s mobile revenues will make up 36.8 percent of its overall ad revenues and by 2016, mobile will account for 65.8 percent.
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