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Showing posts with label Market. Show all posts
Showing posts with label Market. Show all posts

Thursday, May 21, 2015

WPRO Market Manager Fired by Cumulus

5-21-15

That's according to the GoLocalProv newspaper which states Barbara Haynes (pictured) may have been dismissed from the East Providence station due to a series of ongoing personnel issues at the station. The station has dealt with a public fight between former staffer Ron St. Pierre and host John DePetro, a boycott by labor groups and the organization For Our Daughters, and, most recently, the arrest of a producer on child porn charges. In addition to WPRO The other stations Haynes oversaw included AM 790, HOT 106, and Lite 105. No replacement is mentioned in the newspaper article.

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Saturday, March 7, 2015

Connected Car Market $190 Billion by 2020

3-6-2015


The market for connected cars may surge is expected to surge in the next fifteen years, a German government policy paper says the sector will grow to close to $200 billion by 2020. With Apple and Google rumored to be entering the auto market, car companies are cautiously striking deals with the technology giants to bring their in-car tech to the market, Gulf News reports.

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Wednesday, January 28, 2015

(AUDIO) How I Cracked Market Number One

1-24-2015


Monday marks Edgar "Shoboy" Sotelo's second week on-air in NY at 92.3 Amp. After a couple of hours of airchecking Sotelo it sounds like he's acclimating well. One of the hardest things for a new host in a new market is not sounding like an outsider, sounding like you're plugged into the community. Sotelo talks to Radio Ink in an exclusive audio interview below.

Sotelo tells Radio Ink that his main job right now is becoming relevant and part of the listeners lives. As he puts it, "Being there for the listener." Management made a smart move by bringing in Sotelo in a month before the launch to help him and his co-host get used to not only the geography of the city, but that intangible vibe of a metro you can only understand from experience. Sotelo hit the streets with the Amp street-crew for three weeks before his on-air debut, to "meet real people." Sotelo says he, "hit the streets hard, how they (listeners) grew up and what their lives are like now"

Sotelo's show is music intensive on Amp. The breaks and bits are tight and surrounded by multi-song music sweeps. Sotelo believes that right now listeners are in a mode where they are just getting used to him becoming a part of the station, or as he puts it, "family." Sotelo's main job right now, as he see's it, is building a relationship with the listeners of Amp. Keeping mornings music intensive, he believes is respectful for the stations listeners, who have come to expect mornings on Amp to be music intensive.

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Friday, December 12, 2014

About That Huge Market Share for Digital

12-9-14

Digital media grew 17% in 2014, to $142 billion, according to the new Magna Global report. That's $20 billion more than 2013 and the company is forecasting global digital to grow by 15.1% in 2015 to reach 30.4% market share. Magna says digital is still smaller than TV on a global level (39.7% share in 2014) but larger than print and radio combined. And, digital is the #1 media category in 14 of the 73 markets it analyzes. Mgna says digital will catch up with television in 2019, when both account for 38% of global advertising revenues. Digital is driven by social (up 64% this year,) and video (up 34%). Search remains strong (up15.6%) and banner display is barely growing (+5% this year) and is actually shrinking in many markets. Paid Search remains the #1 digital advertising format, with 49% of global dollars, followed by display (21%), social (12%) and video (8%).

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Sunday, December 7, 2014

Matt Smith Promoted To Market Manager

12-3-14

Beasley makes it official, giving Smith the title of VP/market manager overseeing WJBR-FM in Wilmington and a cluster of three AM radio stations in the Philadelphia market that include WWDB-AM, WTMR-AM, and WTEL-AM (formerly WIP-AM). Smith was interim market manager for Beasley Philadelphia after the retirement of Natalie Conner in June. That's when the company still owned WXTU and WRDW. Those two stations were swapped to CBS. Beasley picked up WIP-AM in the swap which has been changed to WTEL-AM. In 2013, Smith was named one of Radio Ink's Best Managers in Radio.

Smith began his career with Beasley in 2003 as an account executive in the Beasley Broadcast Las Vegas cluster. In 2006, he was named local sales manager, an additional promotion to general sales manager occurred later that same year. By 2007, Matt was offered the opportunity to lead the sales efforts at Beasley's WJBR-FM in his hometown of Wilmington, DE. He joined WJBR as general sales manager and by 2009 was named director of sales for Beasley's Philadelphia FMs.

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Friday, May 2, 2014

Another Top Ten Market Getting NASH Affiliate

4-29-14

That's what Cumulus CEO Lew Dickey said Tuesday. Could it be Chicago? Dickey didn't say and none of the analysts on the earnings call bothered to ask. Dickey says NASH has momentum. "We are well on our way to rebranding all Cumulus Country stations to NASH. Dickey said Cumulus will have 50 affiliates by the end of the year and in 2015 start offering the brand to other companies. Dickey also said he expects NASH to return 2 percent incremental growth for the company beginning in 2015. And that will be done with video, digital, live events, platform sponsorships, merchandise revenue, and another content vertical the company will announce soon.

(4/30/2014 3:08:48 AM)
"Let me repeat that for emphasis: After almost 7 months, the NextRadio platform currently services an average audience of 119 listeners."

http://www.markramseymedia.com/2014/03/is-nextradio-growing-or-sinking/


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Saturday, April 19, 2014

Johnson Becomes Market Manager In Salt Lake

4-15-14

Stephen Johnson becomes the new GM and CEO for the Broadway Media Group in Salt Lake City, Utah. Johnson will oversee KXRK, KUDD, KUUU, KEGA, KYMV, and KALL. He replaces Craig Hanson who's retiring after 37 years to pursue radio station ownership. In addition, John Kimball has been named General Manager and CEO of Real Media, which will have oversight of Broadway?s digital, technical, event and entertainment, and outdoor media assets.



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Wednesday, August 28, 2013

5 Questions With a Great Market Manager

8-27-13

Mac Edwards has been with Beasley Broadcasting as a PD or manager since 1988, that's quite a run. Since 2007 he's the market manager for the company in Fayetteville, NC running six stations. Edwards is a 2013 Radio Ink Radio Wayne finalist. The awards will be presented at the Radio Show in Orlando next month. What makes a 39 year radio veteran and Radio Wayne Award Finalist tick? Let's find out.

25 year Beasley GSM Terry Ratliff says, "Edwards is the consummate team leader. He's a planner and challenges his staff to think strategically. The most important trait Mac possesses is the ability to empower his management team to lead and be responsible for their own destiny while being there for support and guidance.

Here are 5 Questions for Mac Edwards

What attracted you to management?
I?ve always had the desire to grow.  As program director, I reached out to the sales department, the engineers, and the business office to offer assistance and acquire a better understanding of their duties and the challenges they faced. When Beasley gave me the opportunity in 1996 to move from PD of WKML-FM to become GM of newly acquired WFLB-FM, I jumped at the chance.   
What is the key to being a successful market manager today?
Knowing and growing your team.  As the industry takes major evolutionary steps, it is imperative that you rally your talent (on-air, sales, engineering) to embrace the changes and see the opportunities that are on the horizon for their stations, their clients, and their audience.  It is a huge change in mind-set for many, and often requires individual coaching for maximum understanding and achievement.      

What are the challenges of being a Market Manager?
Time.  Time to comprehend new digital technologies and opportunities. Time to integrate these opportunities with traditional marketing plans for our advertisers and listeners.  Time to give each member of our staff the attention they deserve to help them grow ? therefore growing our stations. More time in front of our clients.  And, time to look forward with an eye on being at the forefront of the next wave of changes in our business.  
What is your philosophy on dealing with and leading people?
It?s very old school ? treat your staff the way you expect to be treated. Be direct when setting expectations or when disciplining ? but be respectful. Be quick to cheer a job well-done ? and do it loudly ? watch ?em smile! Quietly and privately correct performance issues ? no one wants to be embarrassed. Don?t be afraid to show or tell members of your team that you believe in them. (You may be the only source of such encouragement in their life!) Take time to listen to your people ? you?ll learn something! Don?t let personnel problems simmer -- they only get worse----always. 
Who do you admire (outside your family) and why?
George Beasley who is the perfect example of how to believe in yourself, work hard, be daring, and achieve the American dream!  Former GM?s Ron Brown and Danny Highsmith who encouraged and cajoled a young programmer to embrace sales & clients, get involved in my community, and learn how to construct a budget! And, the late Jeff Brock (partner in Graham-Brock Engineering Consultants ? deceased  October 2012) who was brilliant, engaging, funny, and dedicated to success in everything from his business to his kid?s softball games!   A good man ? a best friend ? and  deeply missed by many in our industry.

Reach out to make to congratulate him on his nearly four decades of radio success mac@bbgi.com

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Wednesday, August 21, 2013

Kearney Named Market Manager For CBS L.A.

8-19-13 

CBS Radio President and CEO Dan Mason named Daniel Kearney the new Senior VP/ Market Manager for CBS RADIO Los Angeles today. Kearney will oversee CBS' six L.A. radio stations as of September 3. Kearney replaces Steve Carver who is moving back east to manage CBS' Tampa Cluster (see next story).

Mason said, ?Dan is an accomplished broadcaster and exactly the right executive to shape a new future for our iconic radio stations in Los Angeles. ?He has an impressive record of experience managing the operations of a multitude of different radio formats, producing noteworthy growth across all key measures. Dan?s a fabulous addition to our organization.?

Kearney was most recently Vice President and Market Manager for Cox Media Group in Miami (2012-2013). He joined Cox in 1998 as Local Sales Manager for KFI-AM in Los Angeles where he worked for nearly two years before transferring to Atlanta to take on the General Sales Manager role for Cox?s largest station, WSB-AM.

CBS RADIO owns and operates KNX-AM (All News), KAMP-FM (Top 40), KCBS-FM (Adult Hits), KROQ-FM (Alternative Rock), KRTH-FM (Classic Hits), and KTWV-FM (Adult Contemporary).



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Monday, July 29, 2013

Lovin' Life In Small Market America

7-23-13

Congratulations to the team at WCRE in tiny Cheraw, South Carolina (population 6,000), where the station that went on the air in 1953 just celebrated its 60th anniversary. The station was an AM daytimer back in the day and didn't go 24 hours until 1996. Today, the station is also heard on 93.9 via translator (W230AS). Over the years there were seven ownership changes before current owner Jane Pigg came along. Pigg says she wanted to serve the community and there is nothing like serving the community where you work. Pigg admits she had no idea how to be an owner, but with help from the previous owner and a run through the The NAB's "Broadcast Leadership Training" program, where she graduated 5th in the class of 2005, she was ready to take control. Here's the story of how Jane Pigg was able to go from salesperson to owner.

RI: Do you feel like it was the right decision to become an owner?
Pigg
: Absolutely. I would never look back. It was absolutely the most perfect thing for me to do. I had the opportunity to go to a larger station and go into other industries. My preacher said, "Go where you can serve the most people." If I had gone to a big station and made gobs of money, I would've served myself. But serving the most people was at WCRE. When I went there, I basically went on faith, because I knew that I was going from making a six figure salary to making maybe $10,000 the first year.

RI: How challenging is it to own one AM station when everybody else owns four or five stations?
Pigg:
First of all, we are located in no-man's land. There are no other radio stations. There's a station licensed to Cheraw, but it is a Florence station. There is no media here. The television market is split between the Charlotte DMA, but we're in South Carolina, so everybody watches the Florence stations. They only media in the whole region, is my station. We cover everything. People listen to us because they know we know what's going on, and we will get the word out.

RI: How are you are getting people to continue to listen on the AM dial?
Pigg
: I'm going to throw a wrench into your story right now. We turned on the FM translator on April Fools Day of 2008. I know that probably 90 percent of my listeners are listening on the FM side. Every AM station deserves an FM signal because of the clarity. Radio has evolved into an FM signal. I don't want to put AM down. I really don't. But, I know from personal experience that the FM station is where my listeners are. If my FM station goes off the air for 30 seconds, I will have 30 phone calls. If my AM station goes off the air, I might have a phone call in 30 minutes. That is reality.

RI: What are your biggest challenges, being in a small market?
Pigg
: One the biggest challenges would be franchised stores that place 100 percent of their advertising budgets, including the money that comes from the franchise located in our town, with the DMA and not here in Cheraw. The money goes to Charlotte or Florence. Supposedly "Cheraw can pick up off of that advertising." From an economic standpoint, we don't have as many locally owned stores as we had 10 years ago. Locally owned stores put money back into the community. Franchise stores don't put local money in the local community ? at least where we are. Some do, but most don't.

RI: Would you advise people to get into ownership like you did? Is it a great experience?
Pigg: It is a fabulous experience. I love owning a radio station. I like serving the community. I like selling things. I like to be able to go to a car dealership and put a campaign on the air and sell cars. I like to go to a dress store and sell dresses. But, when I can use the airways to inform the community and put something on the air that can make a difference in someone's life, that is what pushes my button, more so than selling the cars and the dresses.

WCRE has won many awards over the past 12 years, including the state?s highest honor from the South Carolina Broadcasters Association, ?South Carolina?s Radio Station of the Year,? and  has been named one of the top five Oldies format radio stations in America by the National Broadcasters Association. 

Congratulate Jane for being a great small market operator, janepigg@gmail.com
For more information on the NAB Leadership Program go here:  

(7/24/2013 9:12:11 PM)
I compliment Ms. Pigg on all she has accomplished and continues to do. Small and local is real radio today and not corporate-controlled and programmed i.e Cumulus or Clear Channel. Keep up the great work! Al Gordon 1640 WJPR Highland Park/Edison, NJ
(7/24/2013 3:34:37 PM)
There aren't many small market stations doing local radio in 2013 and I always make a point of tuning in WCRE to see how they're doing when I'm in the area.

Great work, Jane, and best of continued success to all of you!

(7/24/2013 3:33:37 PM)
As Jane mentioned, they added the translator in 2008, way before most operators even thought of the possibility and immediately repositioned the stations as My 93-9, an FM with a more modern, tighter playlist. Driving through the market one day I heard Susan Glimour play an obscure 80s song ("Everybody's Got to Learn Sometime" by The Korgis) on the noon request show and called to tell her how great she sounded... which was the truth!
(7/24/2013 3:32:58 PM)
I'm Operations Manager for Entercom Greensboro, NC and have been hearing WCRE for years on my drive from Greensboro to Florida when I go "home." At one time, the station was doing automated oldies, with a deep playlist and not many spots. Later, they began to reconnect with the community... lots of local information in drive times, local news, etc. They ran more spots and the station sounded alive. Still, as Jane says, it's tough to get it done on AM and the long term potential was an issue.
(7/24/2013 1:37:13 PM)
Hats off to ALL broadcasters who are fortunate enough to know the privileges and pleasures of being alone in small market. Our WRIP(FM) in Windham, NY (pop: 1,600) is the only station within 35 miles. We literally saved lives when Hurricane Irene washed away entire creekside neighborhoods in our area, homes and all. We've taken most every local advertiser away from the local weekly newspaper (which was not our intent - they are our friends.) It's so nice to be important and beloved!

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Thursday, April 4, 2013

Chessare Promoted To Market Manager In Detroit

4-1-2013

Greater Media says Steve Chessare will now run the company's Detroit cluster, including WRIF-FM, WCSX-FM, and WMGC-FM. He's promoted from the Director of Sales position. Greater Media CEO Peter Smyth says, "Steve brings a tremendous wealth of experience, knowledge, and leadership to our team. We look forward to having him take our Detroit cluster to the next level.? Chessare replaces Steve Kosbau, who left the company to pursue other interests.

Prior to joining Greater Media, Chessare served as the Senior Vice President of Sales for Westwood One Companies. Before Westwood One, he was the General Sales Manager of Clear Channel?s WLTW-FM in New York City, and also held various positions at CBS radio, including Vice President/General Manager of CBS Radio Sales, the national sales division of the company?s radio division.

Chessare said, ?I'm in this business because I love and believe in radio. Having the opportunity to work with these heritage radio stations, these incredibly professional people, and this great organization is the best next step in my career. People that I've worked with and respected over the past 25 years in New York City have asked me, "Why Detroit?" and my answer is simple, 'Greater Media.' I couldn't be more excited!?



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Tuesday, February 19, 2013

Small Market Makes A Big Difference

2-18-2013

Kudos to WNCY in Appleton/Oshkosh/Green Bay, WI, for raising $214,203 last Thursday and Friday during the station's 16th annual Y100 Country Cares For St. Jude Kids Radiothon. Left to right in the attached photo of the check presentation are:  WNCY's Mike DuBord, Randy Allen, Dan Stone, Abby, Charli McKenzie, Bear, ALSAC St. Jude's Kristine Paca, and a happy client sponsor.



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Friday, February 1, 2013

Sun To Market Costas For Gow

1-29-13

Sun Broadcast Group has announced a partnership with Gow Broadcasting, operator of Yahoo Sports Radio, to affiliate their new Bob Costas one-minute vignette called "Stars and Stories with Bob Costas." Yahoo Sports Radio CEO David Gow said, "Bob Costas is the gold standard for sports journalism. We are very excited about 2013 and look forward to a great partnership with Sun Broadcast Group in presenting this timeless content to affiliates."



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Saturday, January 12, 2013

Managing In A Major Market

1-8-2013

Yesterday, Kim Bryant was walking the halls of WABC-AM and WPLJ-FM in New York City. Call letters that are recognized industry wide. Bryant was just announced the new Market Manager for the two Cumulus stations and was taking note of some of radio's biggest stars, who at one time, called one of those two stations home. 

From hundreds of applicants looking to lead the Cumulus New York cluster, Bryant got the call. Most recently at cable channel CineMoi, Bryant is a radio person, having spent 25 years with Clear Channel, and Westwood One. We spoke to Bryant about getting the call to turn WABC and WPLJ back into New York powerhouses.

RI: Why come back to radio?
Bryant:
I just love radio. I am just so glad to be back in it, back in the local side of it, and thrilled to be working with Cumulus. I think radio is redefining itself as we speak. There are so many platforms out there. All of those platforms, whether you are talking about digital or any of those spaces, online, magazine, print....they all need radio to extend the reach. I think radio is being seen as an extension of that. I think we are having to redefine ourselves, so I think this is a perfect time to get back into radio and to help redefine it. I am thrilled to be a part of a company that is doing it and growing again, and not going backwards.

RI: What's it like getting the call to be the manager of WABC and WPLJ? 
Bryant:
I am still pinching myself. It is a thrill of a lifetime. I never dreamt in a thousand years that I would get that call. I am absolutely thrilled and full of pride and excited to be a part of these unbelievable stations that have been a part of the fabric of New York for years and, quite frankly, created radio as we know it today.

RI: What do you think the biggest challenge of managing in New York City is?
Bryant:
I don't think it has anything to do with New York City. It's like any market in any format. It is about selling radio today. I think you have a generation of buyers and planners that live a different lifestyle than  the rest of the country,  or who's listening habits are different in Manhattan, or maybe their listening habits are different. I think selling through the relevancy of radio is really important in New York. I think that has been the challenge in New York for a while. In talking to people that live and breathe here, who have been doing this for the last 20 years, Manhattan is one of the biggest challenges. I think that is probably it. I think, again, that radio is in a different place today than it was three years ago, and we are redefining ourselves and really redefining where we fit in that new landscape.

RI: Where do you want to take those two stations, other than the obvious, to drive the revenue higher?
Bryant:
In the market, I want the market to believe and feel that they are the brand and the heritage stations that they once were. I want this building to believe that they are the brand that they once were, and currently still are. I walked the halls today, and you can't help but be impressed with the Scott and Todds and the Imuses -- everything that built these two stations to where they are today, really their essence is still here, and they're still great and there is still great things going on in this building.

(1/9/2013 2:37:37 PM)
"Brand. Platform. Lifestyle. Digital. Redefining." What, no "social media"?
(1/9/2013 10:15:14 AM)
Why bet against her? The landscape can shift and she might have the resourcefulness to make it work out. I'd take the Vegas odds on her.
(1/9/2013 9:39:11 AM)
I have a lot of respect for Kim and I wish her the best.
(1/9/2013 7:14:29 AM)
She just became the captain of a sinking ship.
(1/9/2013 3:25:44 AM)
Good luck to Kim! And you have to appreciate her enthusiasm. ... The success of radio stations, or any platforms, is driven by UNIQUE COMPELLING CONTENT. Unfortunately, Cumulus completely trashed legendary stations KGO in San Francisco and KABC in Los Angeles, by dumbing down the stations with syndicated programs that local listeners DID NOT CARE ABOUT. It is doubtful that the Dickeys have learned anything by these failures.

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Tuesday, October 23, 2012

Breeanna Malik Promoted To Market Manager

10-21-2012

Clear Channel elevates Malik to Market Manager in San Antonio where she'll be responsible for a seven-station cluster and report to Harley Adkins. Malik was D.O.S. for the cluster and, before that, GSM. She said, "I sincerely love calling San Antonio my home and I?m extremely proud to lead this very talented team. Clear Channel is the leader in San Antonio as well as the industry and I?m humbled to be part of the team that is trailblazing the media industry.?



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Thursday, September 6, 2012

Lonny Anger New Market Manager For CC Miami

9-4-2012

Anger is promoted within the Miami market, where he most recently served as D.O.S. Anger has more than 21 years of experience in the radio industry. He began his career as an AE at KAZY-FM in Denver. Anger spent 15 years at Interep and McGavren Guild in New York, serving as Senior Vice President for ABC Radio Sales. Prior to joining Clear Channel Miami, Anger served as Vice President of Sales for the Northeast Region at Citadel Media Network. 

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Thursday, August 30, 2012

Clear Channel Names Scarano Atlanta Market Manager

8-28-2012

Matt Scarano has been named President and Market Manager, effective immediately. Scarano joins the market from Clear Channel Chicago, where he most recently served as Director of Sales. Melissa Forrest, former Atlanta Market Manager, will remain with the company in a senior role in a soon-to-be-announced position. 

Scarano has more than 20 years of experience in the radio industry and has served as Director of Sales for Clear Channel Chicago since 2009. In Chicago he oversaw all sales initiatives for Clear Channel?s seven stations. Prior to joining Clear Channel Chicago, Scarano worked in Atlanta radio sales holding various positions including General Sales Manager for ABC Radio and Local Sales Manager for Big League Broadcasting.



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Thursday, August 16, 2012

NAB Hosting Webcasts for Small Market Broadcasters

8-14-2012

The new series of webcasts is called "NAB Virtual Academy for Radio: Big Ideas for Small Markets." The series will include consultants, trainers, broadcasters, and personalities, with the first webcast taking place Tuesday, October 2. NAB Executive VP for Radio John David said, "The information presented will empower broadcasters to maximize their potential." The webcasts cost $49 per session or $99 for the three-session package.

Valerie Geller, president, Geller Media International, will host the first webcast, entitled, "Powerfully Engage and Grow Your Audience by Mastering Social Media." Geller will discuss low-cost, high-return social media tips that will allow small market radio stations to increase audience engagement, ratings, and advertiser response. Doug Stephan, host of "Doug Stephan's Good Day!" will provide opening remarks.

The second webcast, "Tips to Recruit and Retain the Best," takes place on November 15. Laurie Kahn, president and CEO, Media Staffing, will discuss how to effectively manage multiple properties, build a staff that will grow station revenue, and compete with other local employers. Steve Newberry, president and CEO, Commonwealth Broadcasting Corporation, will provide opening remarks. The final webcast, "Ten Ways to Master Managing Multiple Stations," will include organizational and human resource advice and cost-cutting strategies.

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Saturday, August 11, 2012

Meet The Best Small Market PDs in America

8/7/2012

In the August 27 issue of Radio Ink magazine we name the Best Program Directors in America. The issue is broken up into several categories: Vice Presidents of Programming, Major Markets, Large Markets, Medium Markets, and Small Markets. Each PD had to be nominated by someone. From there we judged their accomplishments,  what their employers or supervisors had to say, and how they responded to our questions. In our Small Market category (76 and up) Saga Communications Springfield PD Rob Cressman is No. 1. Cressman has bee in radio for 26 years, 18 of them as a program director. Here's more from our No. 1 Rob Cressman.

What was your first job?
I was a news anchor and reporter for what was then full-service WFVA, in Fredericksburg, VA. I worked as a college intern in the WFVA news department during summer and holiday breaks and was later hired as the station's full time midday announcer.

What should a well-programmed radio station sound like?
Great radio stations are points of reference. They sound as linked to their locations as Bourbon Street to New Orleans or the Golden Gate to San Francisco. The best-programmed radio stations reflect the sounds of their streets, their towns, and their neighborhoods. Their communities are on the air introducing the next song, raving about a new city councilman, or grumbling about how sick they are of hearing that Katy Perry song again. Great-sounding radio stations are funny and self-deprecating, serious and trustworthy. They are what they say they are. Great-sounding radio stations are well produced and impeccably imaged. Here, they never rest. The scenes they illustrate and the stories they tell elicit emotion and response. Well-programmed stations are highly visible and always accessible. They develop and host experiences that transcend the airwaves to become hallmarks in their communities.

What does the station mean to your listeners?
Listeners depend on radio stations to make accurate choices for them regarding music, hosts, contests, and promotions. The alignment between anticipation and delivery cultivates affinity and allegiance. So we always look for new ways to provide opportunities for the audience to actively participate. We want listeners to interact and share their experiences with other listeners. The station should be a place of candid conversation, music discovery, real-time information, and entertainment. It should be a diversion from the tension and tedium of everyday life. Listeners depend on our stations to let them know when concert tickets go on sale, and they expect us to take the lead in providing news and relief efforts in times of local emergencies or natural disasters. Listeners identify mutual interests and shared lifestyles with our stations' personalities. Developing these solid relationships is integral to building trust and success.

For more insight like this, order Radio Ink magazine now by calling 561-655-8778 or by ordering online HERE.
Congratulate Rob for a job well done HERE
See our entire listing of small market PD's HERE

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Friday, July 13, 2012

CBS Market Manager Debbie Kenyon Hires a Slacker

7-11-2012

CBS Detroit Market Manager Debbie Kenyon has given the thumbs up to bring Ian "Slacker" Richards onto the CBS Detroit team. Richards becomes the afternoon drive host for 98.7 AMP Radio. Kenyon said: ?I?m very happy to promote Slacker, who has spent the last two and a half years growing into a major market talent.  It?s great to find full-time talent among the part-time staff who dedicate so much time to the station.  Slacker has a great personality and quickly will become one of the radio stars in Detroit.?

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