Chris Smith knows advertising. He knows what advertising works and what doesn't. As part of the Motel 6 advertising writing team he's seen how big advertisers can use radio effectively and efficiently for years and be wildly successful with it. Smith is the Brand Creative Group Head at The Richards Group and in 2016 he'll be the head judge for the RAB's Radio Mercury Awards. We spoke to Smith yesterday about using radio for his clients he's written for, a list which also includes, The Home Depot, Zales, Amstel Light and Red Lobster. READ ON
