Just Radio Only: Are You In Denial?

Will You Remain Relevant Or Are You in Denial?
Will The Media World Pass You By?
A message from Eric Rhoads, Radio Ink

You know people who live with an edge. They always seem to be a little more successful, a little ahead of the curve in business, first to market with concepts that others look at as foolish that that later reveal themselves to be genius. Are they born that way?

Perhaps, but most of the people with these advantages are proactive about shifting out of their comfort zone, learning, growing, and assuming events like Convergence will give them ideas that will give them advantages in their markets.

In reality, the industry only has a small number of people who are bold enough to escape their workload to remain relevant and ahead of the curve. Are you one of them? We're in a media revolution that most in radio are in denial about, even now. The speed at which change is occurring is blinding, and most radio soldiers are still focused on the same things that occupied their time a year ago.

The Advantage And My Guarantee
You have my money-back guarantee that you'll return home with an advantage over other stations in your market with the ideas you receive at Convergence. Everyone who attends tells us they always take home more than they expected.

Most of the seats for Convergence are already sold, and the 18 remaining will probably sell before next Thursday, when we begin. (We have a 250-seat limit at the Microsoft Silicon Valley campus.)

If you're looking at the agenda and asking yourself, "How can this possibly relate to my job running a radio market or company today?" that may be an indication there are things you may need to understand at a deeper level.

A Media Revolution?
I see my role in the radio industry as a professional agitator. In the almost 25 years since I founded Radio Ink, I've tried to bring concepts to radio that will help them not only see their future, but impact their present. If I can help you embrace fresh ideas that will make you a more relevant, more employable professional and give you actionable ideas you can put into use at your station, then I've done my job.

We're at the beginning of a complete media revolution. Major national advertisers have dropped television and radio altogether and devoted giant budgets to social networking. Why? How will this impact local advertising? We'll put it all together and help you embrace the present reality you may not fully understand at the moment. We're bringing in some of the world's leading experts in these areas.

Starting To Pay Attention
We're seeing a change this year with Convergence registration. The mainstream is starting to pay attention. Though most of the crowd are still the rebels, we are having more group heads and senior group executives sign up, more major financial institutions tied to radio, and more independent operators from large and small markets. This probably means that the mainstream is starting to see the impact of digital media and hopes to understand it more deeply.

Discomfort Is Important For Growth
If we make you uncomfortable, make you squirm a little in your seat, make your head spin, make you have "a-ha" moments, we've done our job. We all tend to get stagnant, stay hyperfocused on our existing world, and we sometimes don't take the time to explore worlds that are impacting our industry.

This conference is all about personal and professional growth, how media changes are occurring all around you in big and small markets, and what you need to be doing now to protect your revenues and find new ways to increase them. This isn't about the future, it's about today and how you can increase your revenues with digital media technology. This is a conference for leaders and management.

We hope you'll grab one of the few remaining seats and join us.

Eric Rhoads

PS: Sometimes I'll be concentrating so hard on my business that I forget to concentrate on finding new ways to grow it. No matter how good you are, you need stimulus to develop fresh ideas, a new perspective, and a new advantage. We believe Convergence is the best possible advantage you can find in the radio industry today to remain relevant in this media revolution. There are only 18 seats left. Sign up today.

Register now for Radio Ink's Convergence 2010. Click here or call 561-655-8778.