| | Today's Headlines June 7, 2010 | | |
| Rob Curley, senior editor of digital for the Greenspun Media Group and the Las Vegas Sun, gave the closing talk at Radio Ink's Convergence 2010, saying what drives traffic online is "content that people are passionate about." And he demonstrated that passion-inspiring content with examples from the vast, locally dedicated Sun website and the even more focused site for its sister alternative publication Las Vegas Weekly, and gave some info on an exciting new "hyperlocal" initiative. | | | Industry | | | | Sponsored by | Promote A Book founder Michael Drew gave an exhilarating presentation at Radio Ink's Convergence Friday, explaining in his "Pendulum" talk, with to-the-point examples, how societal attitudes range through long cycles, and how to respond. He talked about the marketing approaches that will appeal now, in the current cycle: "In a civic cycle, if it's not real, raw, and relevant, you shouldn't do it." | | | | | Triton Digital Media VP/Strategy Jim Kerr moderated the panel on "Building New Brand Platforms From Existing Assets" at Radio Ink's Convergence 2010 conference on Friday, talking about how radio can "embrace brand leverage" online. In the day's final panel, MediaBridge One's Charles Andrew Whatley led the conversation on "Sites Magnified." | | Presslaff Interactive Revenues President Ruth Presslaff moderated the "Found Money" panel Friday at Radio Ink's Convergence 2010 conference, talking about ideas for online revenue that can be put in place right away. Later, FlyCast chief Dave Kennedy led "Experiments Gone Right," with real digital revenue success stories. | | At Radio Ink's Convergence conference Friday, Borrell Associates CEO Gordon Borrell took a detailed look at local online revenue, and the data that's available now. He said, "Follow the trend line on where advertisers are beginning to shift their dollars. Those dollars are easy to get." Borrell believes 30 percent of local online ad spending is within radio's reach. | | Accuradio CEO and Radio And Internet Newsletter Publishers Kurt Hanson did double duty at Radio Ink's Convergence Friday, with his State of the Industry talk and, later, moderating a panel on the state of online audio. Hanson said he sees radio on the brink of a "fourth Golden Age." | | In the opening session of Radio Ink's Convergence 2010, day two, McVay New Media President Daniel Anstandig first gave his "Looking Forward" presentation, offering a fast rundown of key trends to watch in digital. That was followed by a discussion with RCS's Philippe Generali and Grooveshark's Josh Bonnain on the evolving music consumer. | | Andrew Lee has been named director of information programming for Clear Channel Radio's seven-station Minneapolis cluster and day-to-day PD of KTLK-FM. He was most recently PD and morning show producer for Journal Broadcast's News/Talk KQTH-FM/Tucson. | | Marv Albert will be leaving the Westwood One football broadcast team, no longer doing play-by-play for Monday Night Football. A new play-by-play announcer will work alongside analyst Boomer Esiason. | | ADVERTISEMENT -- REALTORS® spend $1 billion annually to market their services and 30% are ready to buy radio! See the video from the NATIONAL ASSOCIATION OF REALTORS® Annual Conference. Read more. | | | Business | | | | Sponsored by | As expected, Triton Digital Media announced Friday that it has acquired content-delivery network. StreamTheWorld. Triton was STW's largest shareholder and exclusive U.S. marketing partner before the acquisition. StreamTheWorld will be combined with Ando Media to create the Ando Media Group, with STW CEO Yves Eric Laliberte as president. | | The Career Clinic, hosted by Marueen Anderson, is the newest addition to the Talk Shows USA lineup. | | | Radio Ink | | | |
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| | | | Radio Ink Convergence, Day Two Click for video highlights. |