The owners of Black Card Radio founded the company "on the belief that radio's approach needs to change". The one-year-old company was founded by Saville Kellner and Bill Handel of Ontario, California. The new show will begin April 4th and feature David Stein. It will run overnights from 1AM to 5AM. Stein is currently heard on more than 70 stations as part of the Sporting News Network. |
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You are the message especially if you don't have enormous numbers to sell from Arbitron or Eastlan. Eighty percent of the reason someone buys from you is because they like and trust you; 20 percent is because of your product or service.You must build a relationship. Here are 5 tips on how to sell with emotion and enthusiasm: |
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Radio Advertising Bureau CEO Jeff Haley told Radio Ink magazine there is a lot of optimism in the marketplace. "Radio is still the primary medium of choice for the top 5 advertisers in our industry. And those advertisers are: Automotive, Television, Grocery, Financial Services and Department stores. Click on "download this show" above to hear Haley discuss the optimism he sees with advertisers. |
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Recently, Radio Ink editor Ed Ryan asked me to review a few survey results he received from the Fort Myers Radio listening area. A survey was sent out to about 2,000 Fort Myers residents. We wanted to know if they believed there was too much clutter on the Radio. While, it would have been awesome if all responses were positive and supportive about our radio stations, it seems as if many listeners are not satisfied with what we're doing. After each listener comment I've posted some detailed information on how stations can correct the problem. |
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There's always a lot of emphasis placed on national ad spending when the RAB releases its quarterly spending numbers. However, there are a lot of medium and small market General Managers and Sales Managers who will never see that money. We all know that at national ad spending dries up when a certain arbitron ranking is reached. It's nice to know the bigger markets are making gains but what about the other guys? We asked RAB Boss Jeff Haley to tell us what he hears from other RAB members in those other markets. |
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ADVERTISEMENT -- Radio's newest music format is connecting with the money demo in a revolutionary way. Find out why this "Cool AC" format is breaking rules and ratings records! >> Read More |
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Moody's is giving a thumbs up to Lew Dickey's plans to gobble up Citadel. Moody's placed the ratings of Cumulus Media on review for a possible upgrade after hearing about the proposed deal. "Moody's believes that the potential for lower leverage, synergies and favorable diversification from the proposed acquisition improves the financial profile of the company." |
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Why The EAS System Might be a Big Waste of Time. There's been a lot of discussion about the upcoming test of the EAS (Emergency Alert System). President Obama is expected to test the system. The date of that test has not yet been announced. Some are calling it a political move by the President. Others are saying he's the President, let him test the system. Some radio station engineers are questioning whether or not this system is needed. If nothing else Radio excels in delivering local news, especially emergency community content. |
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TRN calls the show Everything That Matters. It will air Sundays 1P-3P Eastern. The host is Dianne Linderman and she will talk about "Everything That Matters", in life, entrepreneurship, parenting and healthy cooking. Everything that Matters airs on over thirty-five affiliates, nationwide, including some in the top metro markets. |
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In an upcoming issue of Radio Ink magazine we are highlighting the best studios in Radio. It takes a lot of money, a lot of superb engineering and a lot of great products to build a state-of-the-art Radio station studio. We plan to highlight your station and the vendors that helped make it happen. Send your pictures and all vendor information to edryan@radioink.com. |
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Radio Ink debuts the Mighty Red II, bringing back the little HD radio with mighty HD sound. New features on the Mighty Red II include Artist Experience -- cover art, artist info, and more -- onscreen ads that can be synced with audio, Live Pause, and song and ad Bookmarking. It's a great gift for clients to show them what's really possible with HD Radio. Click the headline to order now. |
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PastBlast, the new iPad app from Radio Ink is available now in the Apple App Store. Historical audio, photos, and more from every era of radio's history, with navigation through a beautiful, fully equipped retro radio studio. Click the headline to see it, or get it here. |
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The economy is slowly turning around, and broadcasters are beginning to hire again. Put your name in front of the industry with a free listing in Radio Pros Available. And we'll be happy to post your aircheck or demo, or a link to your website. Click the headline to learn more. |
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February 7: The annual CRS issue featuring a cover Q&A with Lady Antebellum
