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10/2/2012
Most big advertising agencies we interview say when placing buys, Television will always come before radio. It's just a fact of life. TV is more glamorous. Agencies get to be more creative. They need to see pictures. At the same time, advertising agencies rave about how quickly they can change their radio ads, to meet the needs of their clients. They also love the price, which translates to cheap. In today's Radio Ink Sales meeting Podcast, we speak to Drew Conklin and Guy Jacobssen of the Tombras Group in Knoxsville. They are big fans of radio and use it often. So, we wanted to know if there was anything radio could do change the thinking that TV must always come first.
Listen to our interview with Drew Jacobssen and Drew Conkline from the Tombras Group HERE
Our thanks to South Central Media VP/GM Terry Gillingham for introducing Radio Ink to The Tombras Group.
(10/2/2012 6:55:25 AM)
It is my experience both in field and in conversations with Agency execs that the reason that TV is bought first is that it is THE MOST EXPENSIVE. Agencies can spend the media budget fastest on TV with the smallest expense in staff. Radio takes significant time and staffing because it is cheap. The solution is, and has always been: Rais the rates.
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