10-19-2012
Here are more details on the Clear Channel/Taylor Swift promotion we wrote about yesterday. It's a direct result of the new relationship radio is cultivating with artists and record labels. On Monday Swift will release her newest album and more than 300 Clear Channels stations are helping the launch. Clear Channel listeners, across the country, are getting an opportunity to win a mountain of great prizes, Swift is getting massive promotion for her new album and Clear Channel gets tremendous access to THE hottest star in music today.
Now through November 9, all Clear Channel CHR stations will offer listeners the chance to text-in-to-win the ?24 Hour Dream Life? contest. One winner and three friends will be flown on a private jet to join Swift for a behind the scenes tour of her new show, front row concert seats at two of her tour stops, a backstage meet and greet with Taylor Swift and a signed guitar. Beginning Q1 2013, Clear Channel Country stations will be offering a similar once-in-a-lifetime experience for its listeners.
Another component of the promotion is a Ryan Seacrest-hosted Taylor Swift 25-minute iHeartRadio Album Release Party. The event will air across Clear Channel radio stations on Monday, October 22 and will be available on demand at iHeartRadio.com. The on-air special will be followed by two weeks of exclusive content spotlighted across Clear Channel?s Country, Mainstream Contemporary Hits Radio (CHR#, Adult Contemporary #AC# and Hot Adult Contemporary #HAC) radio stations.
In addition to the Seacrest special, Clear Channel will activate its Artist Integration Program across four formats beginning Monday, featuring eight of Taylor Swift?s newest tracks. This AIP will include a series of on-air spots with Taylor Swift that will drive listeners online to access exclusive extended interviews and video content. Fans will also have instant access to download Swift?s newest album RED.
Taylor Swift is on Scott Borchetta's Big Machine Label company. Borchetta has been very active in cultivating new relationships with radio company's, most notably Clear Channel and Entercom so far.
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