5-30-13
Radio Ink editor Ed Ryan spoke to Jacobs Media President Fred Jacobs about his latest tech study of more than 4,500 sports radio fans. It's a red-hot format with very loyal listeners. But are those listeners loyal to the station or loyal to a team or sport? If they are loyal to the team and not your station, are you doing everything possible to convince them your station is where they need to be all the time? Listen HERE to how Jacobs addresses that question and others about sports talk.
