6-4-13
Getting iPod-addicted kids to listen to the static-filled AM radio band has got to be challenging. So, much like Cox did last year, Disney is letting the market know it has properties it's ready to shed. Disney has been in a cost-cutting mode (and price-raising mode at its parks) According to Variety, six AM stations and one FM are on the market. The stations are located in Albany, New York; Kansas City, Little Rock (the only FM), Milwaukee, Richmond, Salt Lake City and San Antonio. Radio Disney also operates 24 stations in top 25 markets which are not part of this plan
?In the past year, we?ve driven new content delivery and ad sales revenue opportunities with Radio Disney Junior and the Radio Disney Music Awards, among others initiatives, and we intend to build on those opportunities while keeping our organization strong and focused on serving our listeners with programming that entertains and is appropriate for kids- and families,? said Phil Guerini, VP, programming and general manager, Radio Disney, in a statement.
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