12-2-13
Jennifer Morelli has been named VP of Integrated Marketing at CBS RADIO. She'll report to CBS Radio President of Sales Michael Weiss. Morelli has been Director, Integrated Marketing and Events for CBS RADIO Chicago since 2011. Morelli will serve as the division?s liaison with its more than 125 stations, directing non-traditional sponsorship revenue generation from local and national clients.
Weiss said, ?Jennifer has taken on roles of increasing responsibility during her tenure at CBS Radio and is well prepared to take on this leadership position for the division. She has demonstrated the ability to create opportunities for clients that go beyond conventional advertising and branding methods. We look forward to her contributions as we continue to increase our live event offerings.?
CBS RADIO stations annually present thousands of concerts, business conferences and seminars, food festivals, sports fan experiences, and special holiday programs, among other locally activated events.
