12-2-13
Pandora says the company will be bringing its Discovery Den event from Austin at South by Southwest Conferences and Festivals to New York for the first time this holiday season. Pandora will host the Holiday Discovery Den at The Grand Ballroom in New York City on Saturday with performances by Pretty Lights, Chromeo (DJ Set), as well as Tegan and Sara. Pandora determined the artists for the Holiday Discovery Den by analyzing the musical preferences of local New York listeners.
Invitations to this special event were extended to a group of Pandora listeners in the tri-state area identified as fans of the participating artists and similar artists through stations they have created. Admission to the Pandora Holiday Discovery Den is free with an advance RSVP, and attendees will be treated to custom activations, including a photo booth and giveaways, from sponsors Glade, Roku, Canon, RetailMeNot, TBS?s Cougar Town and Clinique.
