As Radio Ink reported back on May 14, Reba is the first artist to be signed to the new joint venture label between Big Machine and Cumulus. Tuesday morning the announcement was made on America?s Morning Show with Blair Garner.
Big Machine Label Group President Scott Borchetta said, ?As Reba and I get to enter into another phase of our business relationship that dates back to 1991, I am again reminded of the power of all things Reba. Her presence, her vocal prowess, her song selection, her passion? it?s unequaled in her multi-decade career and we will again blaze new trails together. I can?t think of a more important artist or voice to crown as our first Icon artist as there are none truer to the definition.?
