10-24-14
When we shed a tear for radio because it runs into a flat quarter or a year with no growth, imagine how employees of the newspaper industry feel. Not that too many radio people will feel sorry for their print competitors, radio salespeople always believed that industry was getting more ad revenue than it should have been. The Atlantic reports details from a Brooking Institution essay that says from 2000 to 2013 ad revenue spent in newspapers declined from $63.5 billion to $23 billion. By comparison, Google took in over $50 billion in 2013, advertising spent on mobile is expected to be about $18 billion in 2014 and most estimates have radio industry revenue at about $17 billion.
