2-19-2015
According to Duke University's survey of 288 marketing officers, brands will allot 11.7 percent of their marketing budgets for analytics by 2018, that's up from 6.4 percent. The study, highlighted in AdWeek, also notes that mobile, today at 3.2 percent of marketing budgets, will almost triple to 9 percent in the next three years. The report also notes that digital marketing dollars should increase by 14.7 percent in the next year.
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