Get Ready For The Majors at Sports Radio Conference.

2-21-2015 

You need to build your brand and your business, but the marketing environment is constantly changing. And that's especially true in the world of Sports radio, where teams' and stations' fortunes move with the passions of the fans -- and the advertisers.

At the Sports Radio Conference, set for March 4-5 in Dallas, you can learn about "Big League Brand Building," in a session offering a full court press on marketing issues. You'll get the latest insights on content marketing, demand generation, e-mail, mobile, search, and social strategies. It's tough to keep up sometimes -- let this discussion, and the conference, give you that all-important edge. Register today.

Moderator:

Ryan Hatch joined Bonneville International in 2006, and is currently vice president of content and operations at the Bonneville Phoenix cluster. He earlier served as OM of the Seattle cluster, overseeing product strategy for three radio properties (KIRO-FM, KIRO-AM and KTTH) and an award winning local news and sports website (mynorthwest.com).Before his time in Seattle, Hatch launched Sports 620 KTAR as PD of Arizona's first major league all Sports radio station. Before joining Bonneville, Hatch was PD of 1280 The Zone (KZNS-AM), the top-rated Sports talker in Utah, and also hosted the top-rated midday sports talk show in the Beehive State.
Panelists:

Joe Ferreira is SVP/chief content officer for Learfield Sports, overseeing all content and distribution platforms including interactive, mobile, social, radio, and television media assets, as well as development of other new offerings in the marketplace. He brings 25 years of highly strategic, innovative expertise to the collegiate multimedia rights holder, having served with CBS Inc., CBS Sportsline.com, CBS Interactive, and the NFL, as well as NBC Sports and NBC Inc. Before joining Learfield, Ferreira consulted for USA Today's Sports Media Group, providing strategic analysis and guidance for the publication's sports content across print, digital, and mobile assets. Prior to that, he was with CBS Interactive in Studio City, CA, for four years serving as SVP, network liaison and original content and SVP/GM for CBS Audience Network, CBS's online video distribution platform.

Lauren Sokol is digital media producer for the Dallas Cowboys, partnering with players and team management to direct, produce, conceive, shoot, and edit original video content for Dallascowboys.com. Before joining the Cowboys in October of 2014, Sokol spent two seasons with the NBA San Antonio Spurs. During the Spurs' 2012-2013 season, Lauren assisted in the fundraising efforts for the Silver & Black Give Back 501(c)(3). She was also responsible for the planning and execution of the Team Up Challenge, one of the premier education initiatives of Silver & Black Give Back. She then joined the Spurs' Creative Services department, where she was responsible for the planning and implementation of digital content.

Matt Sunshine is EVP of the Center for Sales Strategy. The programs he has authored for the Center include Digital Sales Accelerator and the Facilitator's Certification Workshop. Before joining the company in 2006, Sunshine worked closely with the Center for Sales Strategy as the group director of sales development for Susquehanna Radio Corp. At CSS, Sunshine developed and leads LeadG2, an inbound marketing division that was built to help businesses establish thought leadership and lower lead costs. Partnering with HubSpot, the number one inbound marketing software company in the world, LeadG2 has earned premier recognition as a platinum certified partner.

 

Sports Radio Conference

Sports Radio Conference
March 4-5, 2015
Omni Park West
Dallas
www.sportsradioconference.com

Sports Radio Conference
Platinum Level Sponsor

 

Participating Sponsors

Corporate Level Sponsor

About Radio Ink
Radio Ink is a leading radio broadcast trade publication, providing news, information, and commentary to radio sales and management professionals in the United States and 43 countries worldwide. The magazine, published 20 times per year, focuses on marketing, management, and multi-platform challenges facing radio broadcasters today. Radio Ink also reaches nearly 50,0000 radio executives online with daily e-mail headlines and news at www.radioink.com. The publication has also created several annual "gold standard" lists, including the 40 Most Powerful People in Radio, the Most Influential Women in Radio, and the Radio Wayne Awards.
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