With Q2 revenue of $285.6 million Pandora reached a new milestone. Over the previous year, Pandora generated over $1 billion in revenue. By comparison, the entire radio industry generates about $17 billion per year. In Q2 Pandora generated $231 million (up 30%) in advertising revenue; subscription and other revenue was $54.6 million (up 31%). Mobile revenue came in at $230 million (up 37%) and local advertising revenue was $58.9 million (up 67%). Total listening hours were 5.3 billion, up only 5%, which CEO Brian McAndrews says is normal for this seasonal time of the year. Active listeners were 79.4 million at the end of the second quarter of 2015, compared to 76.4 million from the same period last year.
