Admittedly The Research Director's Marc Greenspan says he used a small sample, however, he says after looking at pre and post-Voltair meter exposure for several stations, he has seen more, sometimes considerably more, exposure by meter keepers after Voltair was installed. Greenspan says, "This has resulted in significant ratings increases." We wanted to dig a little deeper with Greenspan about his claims and the latest blog he circulated to the industry yesterday. LISTEN HERE.
