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Friday, July 31, 2015

You've Lost $150 Million To Digital In 9 Months





You've Lost $150 Million To Digital In 9 Months
Jul 30th 2015, 22:20
Radio revenue has been, at best, flat over the last several years. Everyone knows that. What has radio executives scratching their head is whether or not it's just the anemic economy or if big dollars are moving to digital. Well, here's your answer. According to Standard Media Index, over the past nine months, $150 million has gone directly from radio to digital. But don't feel too bad, that number is far higher for television.