In a new blog, Chief Marketing Officer for Cumulus and Westwood One, Pierre Bouvard released never-before-seen Nielsen research about Westwood One's NFL coverage. The results demonstrate that each NFL broadcast reaches one in five men ages 18-49, the broadcasts grabs new listeners throughout the game, and over the course of the season, the broadcasts attract even more listeners than before. Bouvard shows the importance of becoming a season-long advertiser to achieve "massive reach."
