Just Radio Only: The Man Who Is Reinventing Media

Friday, November 19, 2010

The Man Who Is Reinventing Media

The Man Who Is Reinventing Media

Imagine you're in the advertising business, and suddenly everything changes. What was relevant two years ago no longer works. Consumers are not only more skeptical, they have less money to spend and their media consumption habits have changed dramatically. All your clients are calling for digital solutions, and you have to reinvent -- both to hang on to your clients and to make them successful. What do you do? You call in Phil Cowdell.

Phil Cowdell was tapped to head Mindshare North America at the end of 2009, and when you hear what he has to say, you'll understand why he was the guy charged with reinvention at Mindshare NA. Mindshare is one of the most important advertising companies in the world, and Phil now oversees its operations in five U.S. cities and Canada.
Ever wonder why Ford has been growing and thriving in spite of this economy? You'll have a chance to ask Phil, who oversees the Ford Motor Co. account, and many others.
Like the advertising industry, radio faces issues about remaining relevant, and no one can better articulate where things are going and where major media like radio need to be focusing. Phil will be at Radio Ink's Forecast, and we've asked RAB President/CEO Jeff Haley to interview him so you can find the insights about what your company and radio should be doing.

Radio Ink Forecast
December 7
The Harvard Club, New York
Seating limited to 200.
Early Registration pricing EXPIRES on Thanksgiving Day. Save $200.

Get Forecast agenda and registration information at www.radioink.com/forecast, or call 561-655-8778.

Forecast Keynotes

Arianna Huffington, best-selling author and co-founder/Editor of the Huffington Post.

Andrew Ross Sorkin, chief mergers and acquisitions reporter for the New York Times and host of United Stations Radio Networks' "Business Brief With Andrew Ross Sorkin."