12-11-2012
The program is called SuperGol and it's produced and originates at KWKW, a Lotus Communications station in LA . KWKW President James Kalmenson (pictured) says the one-hour afternoon program hosted by Halim Zadat and Erika Garza has become so popular he now has it syndicated on 25 stations. The show is modeled after a live soccer broadcast, using frequent soccer themed play-by-play production elements, and targets the growing US-born Latino population.
Host Halim Zadat, a well-known broadcaster on Fox Sports, Univision, Galavision, HBO and Channel 22 in Los Angeles, excites listeners with his famous slogan ?RACATA.? Erika Garza, the first woman to host a network Spanish radio soccer program, is a nationally recognized personality who appears regularly on such television shows as El Gordo y La Flaca, En La Zona, and Levante as well as radio shows like Super Estrella, La Raza and La Tricolor. Together, the duo produces a light and entertaining style of Spanish sports radio.
Kalmenson says sports is a great way to reach a multi-generational audience, especially soccer. "It was clear as day that there was a place for this kind of product in the Latin market. So many marketers are looking for ways to reach younger, born in the U.S.A. Latinos. As a radio station, the essence of what we do is to try to mirror the community. We felt really good about it going in. The concept of the show also seemed pretty exciting to us."
Kalmenson says she show is already hugely popular and its because he's been able to blend popular host with the most important sport in the Hispanic community# "For example, the sounds of a soccer match are all integrated into the production# When we introduce the announcers we don't introduce them like announcers# We introduce them like players running out on to the field# Instead of having a radio producer, the producer is actually called the referee# He calls yellow and red flags on the announcers if they get too in your face or too loud# We have our own glossary of terms in the show which correlate with live soccer# Obviously, we are not trying to fool people that it's play-by-play# They all get the idea of the program#"
For more information on SuperGol, contact Amir Forester, 310-857-6207 or amir@foresterpublicrelations.com
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