12-18-2012
Here are the numbers behind the deal that, of course, has to go through a regulatory review and customary closing conditions before it's final. Nielsen will purchase all of the outstanding common stock of Arbitron for $48 per share in cash. That is a premium of about 26 percent to Arbitron?s closing price on December 17, 2012. Combined, the two companies generate $6 billion in revenue. And Nielsen says there will be $20 million in cost synergies.
