5-3-13
The new broadcast venture will serve as the video extension of the nationally-syndicated "Intelligence for Your Life" radio program, now reaching 8 million weekly listeners. The new half hour television program, slated to launch June 1, 2013, will connect listeners to experts in various fields and feature short, sharable segments in Tesh's most popular radio categories. The show will be hosted by Tesh, Connie Sellecca and Gib Gerard.
Tesh said, "The greatest differentiating factor in this program is our local strategy," says Tesh. "It's designed for local viewers and advertisers and for the national brands that are interested in a locally-strategic advertising approach. I spent 25 years in the local news world and am naturally very familiar with the needs of the local advertiser. We are implementing the rich content approach we've been using for the last 10 years on our radio program, to not only create useful 'life coaching' pieces for the viewer, but to also create unique, embedded-content pieces in which our advertisers can reside. This is a show that protects our local and national advertisers from the 'DVR dilemma.'"
