9-4-13
As the September 19th launch of iTunes Radio approaches, Apple has gone on a hiring binge at iAd, its ad-supported streaming music service. According to AdAge iTunes Radio will broaden iAd's inventory from just mobile banners to audio and video ads as well. When iTunes Radio goes live, it will launch with a host of major advertisers, including McDonald's, Nissan, Pepsi and Procter & Gamble which paid about $10 million each to be exclusive iTunes Radio advertisers in their category. eMarketer says iAd's U.S. revenue will grow from $213 million this year to $376 million in 2014 and $623 million in 2015.
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