2-17-14
Everyone knows the U.S. Hispanic population is growing fast, and that this vibrant and diverse demographic is going to play an ever-larger part in both culture and commerce. But there are special challenges -- and nearly unlimited opportunities -- in reaching and marketing to Hispanic consumers. At Radio Ink's Hispanic Radio Conference, March 10-11 in San Diego, RAB President/CEO Erica Farber talks one-on-one with Aldo Quevodo, principal and creative director at top agency Richards/Lerma, in a candid conversation about the state of Hispanic and multicultural marketing.
New opportunities are arising every day, and current opportunities shouldn't be overlooked. You'll need to understand the trends and challenges, and understand the depth and breadth that clients are looking for from their media partners today. What does radio do well in serving Hispanic listeners and those who wish to reach them -- and what can it do better? Mobile and social media are a huge part of U.S. Hispanic culture: How can radio use social marketing to reach people where they are?
Along with his post at Richards/Lerma, Aldo Quevodo chairs the Association of Hispanic Advertising Agencies, and he's in a great position to explain exactly what radio needs to understand to serve the Hispanic community better and build the meaningful partnerships that satisfy clients and drive real business. Erica Farber is asking the questions you need the answers to. Don't miss it -- register today.
