2/19/14
Mark Fratrik, Ph.D. is named SVP at BIA/Kelsey, moving up from VP/chief economist. Fratrik joined the company in 2001 and has been a leader in its research and forecasting initiatives on local media, including the recent growth of online, digital, and mobile. He also manages the Media Access Pro database and analytical application for BIA/Kelsey, providing detailed information for the radio, TV, and newspaper industries.
"Mark has played an integral role in the growth and expansion of our company, adding to the trust we have forged as advisers to media companies large and small," BIA/Kelsey founder and CEO Tom Buono said. "He has a tremendous understanding of the media industry and how technologies and trends affect revenue. His insights and understanding bring our data and analytics to life so people can act on the information we provide. That skill is highly valued by our clients."
Fratrik developed BIA/Kelsey's Media Ad View forecasts for local advertising by media and business category, and is the author of the "Investing In" publication series and the "State-of-the-Industry Radio" and "State-of-the-Industry Television" reports. Fratrik will be part of the "Investment Strategy: The View From Wall Street and Main Street" panel at Radio Ink's Hispanic Radio Conference, coming up March 10-11 at the Hyatt Regency Mission Bay in San Diego.
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