2-13-14
It's called the SCBA Quarterly Market Guidance Report and will include current and predictive regional economic data, radio category growth, commentary on advertising trends, as well as provide agencies and clients with market information on the upcoming quarter. SCBA President Thom Callahan said there was a need for this type of information. "This report fulfills a growing need among California ad agencies and clients to look ahead to the next quarter to learn, plan, create, and execute even more effective radio advertising campaigns based on market conditions, trends, and the upcoming quarter?s business environment.?
The SCBA says the Quarterly Market Guidance Report will be created using the latest regional economic development corporation reports, member reports on market trends, Miller Kaplan Arase data, and key audience measurement data. The report will also focus on trending data and business developments among the leading radio ad categories. The SCBA Quarterly Guidance Report will be written with objectivity and clarity to insure its credibility and usefulness for its readers. The report will be posted in late March for second quarter 2014 guidance at www.scba.com.
